PLANNER, PANTSTER OR ADAPTER?

Digital Marketing can be a tricky thing – do you plan things ahead of time, post whenever you’re in the mood or are somewhere in between? Here’s a quick breakdown: PLANNERS Take their time to research what’s going on in social media or digital marketing Fill notebooks with ideas and how to create content around them Create at least two weeks’ worth of social media … Continue reading PLANNER, PANTSTER OR ADAPTER?

Get Noticed on Instagram!

Instagram’s analytics rewards accounts that show up and are active within the platform. What does that mean? You need to put in the effort to get noticed and grow your community. How? Post Regularly Once a day, twice a day…decide on a schedule and stick with it to get Instagram’s algorithm’s attention. A word of caution: if you decide to upload a higher number of … Continue reading Get Noticed on Instagram!

Want to build your Twitter presence? Try these tips!

If you’re just starting out on Twitter or feel like you’re on a hamster wheel i.e. using up energy but going nowhere then these tips might just help you. I consider this as a companion piece to my previous post where I covered how to create valuable content that resonates. Post Post Post The amount of tips and conflicting advice given about the ideal number … Continue reading Want to build your Twitter presence? Try these tips!

“IT’S ALL IN ASHES”

The creators of the last music video shot in Beirut before last week’s horrific blast destroyed most of the city spoke to me about their ‘love letter’ to Lebanon’s capital and how they’re mourning the loss of everything that made it so vibrant. JULY 16, 2020: CELEBRATING SUMMER Friends Roy Sabbagh and Amro Jabri were in a celebratory mood. They had just released their music … Continue reading “IT’S ALL IN ASHES”

Beirut Blast: A Snapshot of the first 24 Hours

NOTE: I am a Lebanese citizen based in Abu Dhabi, UAE. The following is a snapshot of a sleepless 24 hours where I, along with fellow expats in the country, attempt to understand and process the senseless tragedy that erupted in the afternoon of Tuesday, August 4, 2020. I have made every attempt to treat this ongoing disaster with sensitivity, but there may be depictions … Continue reading Beirut Blast: A Snapshot of the first 24 Hours

Stop Posting Into The Void

Tell me if either of these sound familiar: Scenario A You don’t focus on your social media accounts; posting randomly or irregularly, often with an image or quote card that you hurriedly put together when you realise it’s been ages since your followers have heard from you. Then you wonder why you’re barely getting any engagement, if any. Scenario B You post regularly, using high … Continue reading Stop Posting Into The Void

3 simple steps to uplift your social media account today

Unsure about how to get started on social media? Want to level up your content? Then read on! HAVE A TOPIC LIST Create a list that has up to five subjects that you can rotate among so you’ll never run out of content. Here’s my suggested list: expertise (professional, personal or both), lifestyle (such as your hobbies), your aspirations/goals and what you’re doing to achieve … Continue reading 3 simple steps to uplift your social media account today

Instagram’s Done It Again – New Feature Alert

Instagram’s done it again – it’s silently rolled out a new feature – this time it’s an update to its “Instagram Shopping”, which was originally launched in 2018 . The platform’s risking user fatigue since this comes hot on the heels of other recent feature announcements that I’ve highlighted in an earlier blog post. I came across news about this on Twitter where users expressed … Continue reading Instagram’s Done It Again – New Feature Alert

Twitter Hints At Subscription Model

There have been mixed reactions since it was revealed that Twitter is exploring a subscription-based model. Some corners of the platform cheered the news while others bemoaned that this could be the end of free and easy access to information and conversations. It all started when news broke of a new job listing that revealed Twitter’s new internal team, codenamed “Gryphon,” that is “building a subscription … Continue reading Twitter Hints At Subscription Model

Is this start of TikTok’s end?

India’s ban of TikTok last week cause quite a stir across the world. The social media platform allows users to upload short, entertaining videos set to music. Owned by ByteDance, a Beijing-based tech company, TikTok’s popularity has exploded over the past year with a spike of users signing up as a result of the COVID-19 pandemic. To date, it has been downloaded more than 2 … Continue reading Is this start of TikTok’s end?