We’ve all gotten used to seeing short videos aka Google Stories pop up as part of Google’s search results whenever we search for anything. In fact, it feels odd not to see a video result, as though there’s something missing. Now, those video results may potentially compete with social media posts, specifically Instagram and TikTok videos. These may appear in their own dedicated carousel search … Continue reading Google Pilots New Video Search Feature
Get ready for the holiday season by learning about the best way to create your digital marketing campaign Continue reading Are you ready for the holiday season?
Overview of LinkedIn updates, including platform brand uplift and features like Stories Continue reading 2 NEW LINKEDIN UPDATES THAT ARE ACTUALLY GOOD AND ONE THAT NO ONE ASKED FOR
Instagram’s become such a background fixture in our lives that it’s easy to take it for granted that it’s always been there. It can be surprising to learn that it is, in fact, only 10 years old. Instagram’s growth has exploded since those early, simpler days. The paltform now has over 1 billion active users and is constantly adding new features or expanding current ones … Continue reading Happy 10th Birthday Instagram!
Have you heard about Shiny Object Syndrome? Chances are that you’ve been exposed to it while scrolling through your social media feed. According to Entrepreneur magazine: “It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For … Continue reading Shiny Object Syndrome: What Is It & How To Avoid It
You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm i.e. your content isn’t generating enough engagement to merit it being shown to more accounts … Continue reading Organic vs Paid Posts
Chances are that you’ve seen a lot of posts and articles recently about The Social Dilemma, the latest documentary on social media and its issues. If you haven’t seen it or heard about it, here’s the trailer to give you a quick idea about the Netflix documentary’s premise. It’s not the first of its kind, nor will it be the last. I’ve watched it twice … Continue reading Unpacking The Social Dilemma
YouTube has stepped up its efforts to compete against Instagram and – now – TikTok with its latest feature: Shorts Another copy of TikTok – Instagram had initially thrown down the gauntlet with Reels last month – Shorts allows people to create 15 second clips set to music. According to Variety, YouTube Shorts will debut starting in India over the next few days as an … Continue reading YouTube Launches ‘Shorts’ To Compete Against TikTok (and Instagram Reels)
We’ve officially adapted to life with COVID-19. People, businesses, and brands have shifted their online and offline behaviours. Online, this means that there’s a slew of trends from challenges to offbeat content to news consumption on social media. It also resulted in greater transparency between brands and their followers because of activism-related events, including supporting frontline workers fighting against the COVID-19 pandemic and Black Lives … Continue reading We’re Online More Than Ever – And It Shows
It’s been a month since a massive shock wave destroyed most of the Lebanese capital, triggered by an explosion of over 2,700 tonnes of ammonium nitrate. Rescue teams, non-governmental groups (NGOs), healthcare workers, and volunteers working tirelessly to help victims and those displaced by the blast. Last Thursday (September 3), there was a glimmer of hope when a specially trained dog from a Chilean rescue team alerted … Continue reading Beirut Blast: One Month Later