Instagram’s Done It Again – New Feature Alert

Instagram’s done it again – it’s silently rolled out a new feature – this time it’s an update to its “Instagram Shopping”, which was originally launched in 2018 . The platform’s risking user fatigue since this comes hot on the heels of other recent feature announcements that I’ve highlighted in an earlier blog post. I came across news about this on Twitter where users expressed … Continue reading Instagram’s Done It Again – New Feature Alert

Twitter Hints At Subscription Model

There have been mixed reactions since it was revealed that Twitter is exploring a subscription-based model. Some corners of the platform cheered the news while others bemoaned that this could be the end of free and easy access to information and conversations. It all started when news broke of a new job listing that revealed Twitter’s new internal team, codenamed “Gryphon,” that is “building a subscription … Continue reading Twitter Hints At Subscription Model

Is this start of TikTok’s end?

India’s ban of TikTok last week cause quite a stir across the world. The social media platform allows users to upload short, entertaining videos set to music. Owned by ByteDance, a Beijing-based tech company, TikTok’s popularity has exploded over the past year with a spike of users signing up as a result of the COVID-19 pandemic. To date, it has been downloaded more than 2 … Continue reading Is this start of TikTok’s end?

Instagram addict? Check out these three new features!

There’s been a flurry of social media announcements recently, some exciting; some potentially troubling. The platforms in the news: Instagram, Twitter, TikTok, and Byte. I’m going to focus on each one separately – starting with Instagram since it’s got not one, not two but three updates coming soon! Reels In 2016, Instagram made news when it launched Stories as a direct competitor to Snapchat. It … Continue reading Instagram addict? Check out these three new features!

Kick-start lasting change

Tip of the week: Pick up ‘Atomic Habits’ by James Clear if you’re looking for something full of a-ha moments starting from Chapter 1. Literally. I’ve just started the audiobook and the key takeaways so far: 💥 Patience and Compounding. It takes time to start seeing results so we need to be patient. It’s also important to set easy, micro goals that can be achievable … Continue reading Kick-start lasting change

Digital Marketing During COVID-19

Social media users (which, if we’re being honest is most of us) tend to be a rather curious bunch. We’ve taken it for granted that platforms such as Facebook, Twitter, Instagram, and now TikTok, have become a natural extension of our lives that not being on any of the platforms – whether as users or consumers – causes phantom FOMO (Fear of Missing Out). It’s … Continue reading Digital Marketing During COVID-19