hand holding a mobile phone showing an instagram account and in the background is a cup of coffee and a small desk plant

Organic vs Paid Posts

You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm i.e. your content isn’t generating enough engagement to merit it being shown to more accounts … Continue reading Organic vs Paid Posts

Unpacking The Social Dilemma

Chances are that you’ve seen a lot of posts and articles recently about The Social Dilemma, the latest documentary on social media and its issues. If you haven’t seen it or heard about it, here’s the trailer to give you a quick idea about the Netflix documentary’s premise. It’s not the first of its kind, nor will it be the last. I’ve watched it twice … Continue reading Unpacking The Social Dilemma

YouTube Launches ‘Shorts’ To Compete Against TikTok (and Instagram Reels)

YouTube has stepped up its efforts to compete against Instagram and – now – TikTok with its latest feature: Shorts Another copy of TikTok – Instagram had initially thrown down the gauntlet with Reels last month – Shorts allows people to create 15 second clips set to music. According to Variety, YouTube Shorts will debut starting in India over the next few days as an … Continue reading YouTube Launches ‘Shorts’ To Compete Against TikTok (and Instagram Reels)

We’re Online More Than Ever – And It Shows

We’ve officially adapted to life with COVID-19. People, businesses, and brands have shifted their online and offline behaviours. Online, this means that there’s a slew of trends from challenges to offbeat content to news consumption on social media. It also resulted in greater transparency between brands and their followers because of activism-related events, including supporting frontline workers fighting against the COVID-19 pandemic and Black Lives … Continue reading We’re Online More Than Ever – And It Shows

Beirut Blast: One Month Later

It’s been a month since a massive shock wave destroyed most of the Lebanese capital, triggered by an explosion of over 2,700 tonnes of ammonium nitrate. Rescue teams, non-governmental groups (NGOs), healthcare workers, and volunteers working tirelessly to help victims and those displaced by the blast. Last Thursday (September 3), there was a glimmer of hope when a specially trained dog from a Chilean rescue team alerted … Continue reading Beirut Blast: One Month Later

JOIN THE COOL KIDS ON INSTAGRAM REELS

Now that Instagram Reels has officially arrived to over 50 countries world-wide, people and brands are having fun with the feature in ways that range from silly videos to challenges and everything in between. Want to join in but have no idea where to start? Here are three simple ideas to get you going: Re-use TikTok videos Have a TikTok account? Then this is simple … Continue reading JOIN THE COOL KIDS ON INSTAGRAM REELS

PLANNER, PANTSTER OR ADAPTER?

Digital Marketing can be a tricky thing – do you plan things ahead of time, post whenever you’re in the mood or are somewhere in between? Here’s a quick breakdown: PLANNERS Take their time to research what’s going on in social media or digital marketing Fill notebooks with ideas and how to create content around them Create at least two weeks’ worth of social media … Continue reading PLANNER, PANTSTER OR ADAPTER?

Get Noticed on Instagram!

Instagram’s analytics rewards accounts that show up and are active within the platform. What does that mean? You need to put in the effort to get noticed and grow your community. How? Post Regularly Once a day, twice a day…decide on a schedule and stick with it to get Instagram’s algorithm’s attention. A word of caution: if you decide to upload a higher number of … Continue reading Get Noticed on Instagram!

Want to build your Twitter presence? Try these tips!

If you’re just starting out on Twitter or feel like you’re on a hamster wheel i.e. using up energy but going nowhere then these tips might just help you. I consider this as a companion piece to my previous post where I covered how to create valuable content that resonates. Post Post Post The amount of tips and conflicting advice given about the ideal number … Continue reading Want to build your Twitter presence? Try these tips!

“IT’S ALL IN ASHES”

The creators of the last music video shot in Beirut before last week’s horrific blast destroyed most of the city spoke to me about their ‘love letter’ to Lebanon’s capital and how they’re mourning the loss of everything that made it so vibrant. JULY 16, 2020: CELEBRATING SUMMER Friends Roy Sabbagh and Amro Jabri were in a celebratory mood. They had just released their music … Continue reading “IT’S ALL IN ASHES”