Every Update YouTube’s Rolling Out in 2021

According to hubspot, video creation and consumption is expected to hit a new level this year with 86% of businesses using video as a marketing tool, a very slight increase from 85% in 2020. At first glance, this is somewhat an obvious fact, given that we’re mostly still stuck indoors due to the pandemic and so are watching different screens for a record number of … Continue reading Every Update YouTube’s Rolling Out in 2021

Clubhouse: a short-term fad or a platform with potential?

Clubhouse. The word evokes nostalgic memories of treetop retreats for children. It also evokes images of discussions and shenanigans happening away from prying eyes. Chances are you’ve heard the word Clubhouse everywhere in the past few days, well, perhaps a bit more that the usual chatter happening around the app, thanks to a recent conversation between Elon Musk and Robinhood co-Founder Vlad Tenev to discuss … Continue reading Clubhouse: a short-term fad or a platform with potential?

Who Needs Séances When You’ve Got Chatbots?

Microsoft has filed a patent for technology that would use social media posts to reincarnate people as chatbots. Yes, that’s right. Microsoft plans to bring the dead back to life as pieces of code that masquerade as your loved ones, relatives, and friends. Since the news broke, media outlets and social media users have likened the patent to an episode of the dark TV series … Continue reading Who Needs Séances When You’ve Got Chatbots?

The exhausted peddlers of joy

Recently, a digital marketing agency posted a job opening that didn’t raise any eyebrows to those within the industry, myself included, although I’m willing to bet that many, like myself, experienced a range of emotions that ranged from bemusement to fury to resignation. Then something happened that no one expected – it went viral and caused a collective outcry from both industry insiders and a … Continue reading The exhausted peddlers of joy

Unpacking The Social Dilemma

Chances are that you’ve seen a lot of posts and articles recently about The Social Dilemma, the latest documentary on social media and its issues. If you haven’t seen it or heard about it, here’s the trailer to give you a quick idea about the Netflix documentary’s premise. It’s not the first of its kind, nor will it be the last. I’ve watched it twice … Continue reading Unpacking The Social Dilemma

YouTube Launches ‘Shorts’ To Compete Against TikTok (and Instagram Reels)

YouTube has stepped up its efforts to compete against Instagram and – now – TikTok with its latest feature: Shorts Another copy of TikTok – Instagram had initially thrown down the gauntlet with Reels last month – Shorts allows people to create 15 second clips set to music. According to Variety, YouTube Shorts will debut starting in India over the next few days as an … Continue reading YouTube Launches ‘Shorts’ To Compete Against TikTok (and Instagram Reels)

We’re Online More Than Ever – And It Shows

We’ve officially adapted to life with COVID-19. People, businesses, and brands have shifted their online and offline behaviours. Online, this means that there’s a slew of trends from challenges to offbeat content to news consumption on social media. It also resulted in greater transparency between brands and their followers because of activism-related events, including supporting frontline workers fighting against the COVID-19 pandemic and Black Lives … Continue reading We’re Online More Than Ever – And It Shows

Beirut Blast: One Month Later

It’s been a month since a massive shock wave destroyed most of the Lebanese capital, triggered by an explosion of over 2,700 tonnes of ammonium nitrate. Rescue teams, non-governmental groups (NGOs), healthcare workers, and volunteers working tirelessly to help victims and those displaced by the blast. Last Thursday (September 3), there was a glimmer of hope when a specially trained dog from a Chilean rescue team alerted … Continue reading Beirut Blast: One Month Later


The creators of the last music video shot in Beirut before last week’s horrific blast destroyed most of the city spoke to me about their ‘love letter’ to Lebanon’s capital and how they’re mourning the loss of everything that made it so vibrant. JULY 16, 2020: CELEBRATING SUMMER Friends Roy Sabbagh and Amro Jabri were in a celebratory mood. They had just released their music … Continue reading “IT’S ALL IN ASHES”

Beirut Blast: A Snapshot of the first 24 Hours

NOTE: I am a Lebanese citizen based in Abu Dhabi, UAE. The following is a snapshot of a sleepless 24 hours where I, along with fellow expats in the country, attempt to understand and process the senseless tragedy that erupted in the afternoon of Tuesday, August 4, 2020. I have made every attempt to treat this ongoing disaster with sensitivity, but there may be depictions … Continue reading Beirut Blast: A Snapshot of the first 24 Hours