Every Update YouTube’s Rolling Out in 2021

According to hubspot, video creation and consumption is expected to hit a new level this year with 86% of businesses using video as a marketing tool, a very slight increase from 85% in 2020. At first glance, this is somewhat an obvious fact, given that we’re mostly still stuck indoors due to the pandemic and so are watching different screens for a record number of … Continue reading Every Update YouTube’s Rolling Out in 2021

TikTok Community Updates

It doesn’t seem like TikTok is going to slow down anytime soon. In fact, I wouldn’t be surprised if it overtakes Instagram and even Facebook in the next few years. The platform’s most recent positive boost came from the smashing success of Ratatouille: The TikTok Musical, a crowdsourced, parody musical that went from being a fun, silly video posted by American elementary school teacher named … Continue reading TikTok Community Updates

Instagram’s Shaking Things Up Again

Instagram’s become one of the fastest moving platforms in terms of adding features, removing features, tweaking features…well, you get the picture. The platform recently got people talking again. Curious? Read on! Instagram says its algorithm won’t promote Reels that have a TikTok watermark You’ve probably noticed that a lot of the Insta-Stories you consume have at least one TikTok video. TikTok’s unprecedented popularity seems to … Continue reading Instagram’s Shaking Things Up Again

Clubhouse: a short-term fad or a platform with potential?

Clubhouse. The word evokes nostalgic memories of treetop retreats for children. It also evokes images of discussions and shenanigans happening away from prying eyes. Chances are you’ve heard the word Clubhouse everywhere in the past few days, well, perhaps a bit more that the usual chatter happening around the app, thanks to a recent conversation between Elon Musk and Robinhood co-Founder Vlad Tenev to discuss … Continue reading Clubhouse: a short-term fad or a platform with potential?

Four New Features That Twitter Rolled Out Without You Even Noticing

Twitter’s permanent ban of Donald Trump made splashy headlines everywhere but while we were all distracted by the unprecedented move, which resulted in Facebook, Instagram, TikTok, and every other platform on the planet following suit, Twitter quietly rolled out four new features over the past month, ending with Spaces (more below). They range from platform enhancements to combating ‘fake news’ and the dissemination of misinformation … Continue reading Four New Features That Twitter Rolled Out Without You Even Noticing

Who Needs Séances When You’ve Got Chatbots?

Microsoft has filed a patent for technology that would use social media posts to reincarnate people as chatbots. Yes, that’s right. Microsoft plans to bring the dead back to life as pieces of code that masquerade as your loved ones, relatives, and friends. Since the news broke, media outlets and social media users have likened the patent to an episode of the dark TV series … Continue reading Who Needs Séances When You’ve Got Chatbots?

The exhausted peddlers of joy

Recently, a digital marketing agency posted a job opening that didn’t raise any eyebrows to those within the industry, myself included, although I’m willing to bet that many, like myself, experienced a range of emotions that ranged from bemusement to fury to resignation. Then something happened that no one expected – it went viral and caused a collective outcry from both industry insiders and a … Continue reading The exhausted peddlers of joy

Major Facebook Revamp Coming To You Soon

Facebook announced a major overhaul for Pages today. Facebook Pages are public accounts used by organisations, public figures, events, etc. to share content, news, and updates. It’s different from personal profiles, which can be set to public or private settings and are usually used by individuals. The changes, which will be rolled out over the coming weeks include: a more streamlined layout, dedicated Pages news … Continue reading Major Facebook Revamp Coming To You Soon

Google Pilots New Video Search Feature

We’ve all gotten used to seeing short videos aka Google Stories pop up as part of Google’s search results whenever we search for anything. In fact, it feels odd not to see a video result, as though there’s something missing. Now, those video results may potentially compete with social media posts, specifically Instagram and TikTok videos. These may appear in their own dedicated carousel search … Continue reading Google Pilots New Video Search Feature