Instagram’s Unrelenting Updates

Meta — Instagram’s parent company — had its share price take a massive plummet this February. Zuckerberg attributes a large part of this to the astronomical rise of TikTok so, in a bid to rebound from it, Instagram’s been making almost constant changes to be able to challenge TikTok’s growing popularity. This is particularly true with a great amount of attention invested into Instagram Reels, … Continue reading Instagram’s Unrelenting Updates

hand holding a mobile phone showing an instagram account and in the background is a cup of coffee and a small desk plant

Organic vs Paid Posts

You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm i.e. your content isn’t generating enough engagement to merit it being shown to more accounts … Continue reading Organic vs Paid Posts