man sitting in front of microphone and laptop talking

Social Media’s Next Evolution?

Every social media platform started from a simple – and in retrospect, a tad naïve – ideal: to connect people around the world. Over the past two decades, we’ve seen them evolve from simple text and images to text, images, video, live-streaming, and everything in between as they continue striving towards that goal. Nowadays, though, it seems as though we’re going back to basics aka … Continue reading Social Media’s Next Evolution?

mobile phone showing a clubhouse profile on screen

LinkedIn Decides To Take On Clubhouse Too

In early February I wrote about Spaces, Twitter’s competitor to Clubhouse, and it seems that every other social media company has since followed suit. Facebook, Slack, and even Spotify have announced that they’re working on similar products. Although not completely unsurprising, LinkedIn too has confirmed that it has begun work on a social audio-only feature. While this may be bad news for Clubhouse, an app … Continue reading LinkedIn Decides To Take On Clubhouse Too

TikTok Community Updates

It doesn’t seem like TikTok is going to slow down anytime soon. In fact, I wouldn’t be surprised if it overtakes Instagram and even Facebook in the next few years. The platform’s most recent positive boost came from the smashing success of Ratatouille: The TikTok Musical, a crowdsourced, parody musical that went from being a fun, silly video posted by American elementary school teacher named … Continue reading TikTok Community Updates

Instagram’s Shaking Things Up Again

Instagram’s become one of the fastest moving platforms in terms of adding features, removing features, tweaking features…well, you get the picture. The platform recently got people talking again. Curious? Read on! Instagram says its algorithm won’t promote Reels that have a TikTok watermark You’ve probably noticed that a lot of the Insta-Stories you consume have at least one TikTok video. TikTok’s unprecedented popularity seems to … Continue reading Instagram’s Shaking Things Up Again

Four New Features That Twitter Rolled Out Without You Even Noticing

Twitter’s permanent ban of Donald Trump made splashy headlines everywhere but while we were all distracted by the unprecedented move, which resulted in Facebook, Instagram, TikTok, and every other platform on the planet following suit, Twitter quietly rolled out four new features over the past month, ending with Spaces (more below). They range from platform enhancements to combating ‘fake news’ and the dissemination of misinformation … Continue reading Four New Features That Twitter Rolled Out Without You Even Noticing

Spotted: Dominos UAE Vaccination Drive Campaign

We all love pizza, right? The gooey cheese, the fluffy crust, the delicious toppings…I bet you’re hunrgy now, right? I got hungry just typing that sentence. This isn’t a pizza appreciation post, well, sorta. I wanted to share with you something fun that Dominoes UAE launched today: I love the retro vibe of the video and how it invites engagement by making the video seem … Continue reading Spotted: Dominos UAE Vaccination Drive Campaign

YouTube Creators! Check Out These Exciting New Features!

YouTube’s always been a popular platform for video creators and consumers – and now its rolling out a range of new features that its over 2 billion monthly users are going to enjoy. First up – more robust analytics about the most important time in a video’s life cycle: the first 24 hours. This was never available to creators previously, who had to rely on … Continue reading YouTube Creators! Check Out These Exciting New Features!

Major Facebook Revamp Coming To You Soon

Facebook announced a major overhaul for Pages today. Facebook Pages are public accounts used by organisations, public figures, events, etc. to share content, news, and updates. It’s different from personal profiles, which can be set to public or private settings and are usually used by individuals. The changes, which will be rolled out over the coming weeks include: a more streamlined layout, dedicated Pages news … Continue reading Major Facebook Revamp Coming To You Soon

Google Pilots New Video Search Feature

We’ve all gotten used to seeing short videos aka Google Stories pop up as part of Google’s search results whenever we search for anything. In fact, it feels odd not to see a video result, as though there’s something missing. Now, those video results may potentially compete with social media posts, specifically Instagram and TikTok videos. These may appear in their own dedicated carousel search … Continue reading Google Pilots New Video Search Feature

hand holding a mobile phone showing an instagram account and in the background is a cup of coffee and a small desk plant

Organic vs Paid Posts

You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm i.e. your content isn’t generating enough engagement to merit it being shown to more accounts … Continue reading Organic vs Paid Posts