hand holding a mobile phone showing an instagram account and in the background is a cup of coffee and a small desk plant

Organic vs Paid Posts

You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm i.e. your content isn’t generating enough engagement to merit it being shown to more accounts … Continue reading Organic vs Paid Posts

JOIN THE COOL KIDS ON INSTAGRAM REELS

Now that Instagram Reels has officially arrived to over 50 countries world-wide, people and brands are having fun with the feature in ways that range from silly videos to challenges and everything in between. Want to join in but have no idea where to start? Here are three simple ideas to get you going: Re-use TikTok videos Have a TikTok account? Then this is simple … Continue reading JOIN THE COOL KIDS ON INSTAGRAM REELS

PLANNER, PANTSTER OR ADAPTER?

Digital Marketing can be a tricky thing – do you plan things ahead of time, post whenever you’re in the mood or are somewhere in between? Here’s a quick breakdown: PLANNERS Take their time to research what’s going on in social media or digital marketing Fill notebooks with ideas and how to create content around them Create at least two weeks’ worth of social media … Continue reading PLANNER, PANTSTER OR ADAPTER?

Get Noticed on Instagram!

Instagram’s analytics rewards accounts that show up and are active within the platform. What does that mean? You need to put in the effort to get noticed and grow your community. How? Post Regularly Once a day, twice a day…decide on a schedule and stick with it to get Instagram’s algorithm’s attention. A word of caution: if you decide to upload a higher number of … Continue reading Get Noticed on Instagram!

Emerging Social Media Trends

Quarantine’s turned all of our lives upside-down. It’s also flipped our social media habits on their heads and impacted the way we use each platform. Since I’m a Twitter and Instagram user, I’m going to stick to my observation about these platforms. Feel free to add your impressions / observations on any other platform. TWITTER Despite having the opportunity to write posts that are 280 … Continue reading Emerging Social Media Trends

My first Digital Marketing Tips Sheet

I stepped out of my comfort zone today. I created a tips sheet of my favourite resources as well as some topics people can use on social media. It was compiled based on my insta-stories poll. I was blown away that so many people were interested in MY advice and tips. Here’s the sheet, I hope that you’ll find it useful – please let me … Continue reading My first Digital Marketing Tips Sheet