Facebook is Testing Animated Reactions

Another exciting update is about to come for Facebook users! Over the past few months, the social media platform has hinted at launching a variety of updates, from promotion tags to image motion effects. This time, Facebook is testing animated reactions to shared posts on the news feed. According to social media expert Matt Navarra’s post, users will have an option to add animated reactions … Continue reading Facebook is Testing Animated Reactions

Why Tone of Voice Matters

The way a brand sounds is just as important as the way it looks.⁠ It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound⁠. ⁠So, how can you be sure that you’re giving people the correct impression of your brand?⁠ ⁠Three words: tone of voice What is Tone of … Continue reading Why Tone of Voice Matters

hand holding a mobile phone showing twitter account

Twitter Reactions: Yay or Nay?

Look out Twitter users! The internet’s favourite microblogging style social platform might be following Facebook’s footsteps by adding new emoji reactions on tweets. According to TechCrunch, Twitter has been surveying its users about this possible update for the past couple of months. Based on the screenshots a Twitter user shared, the platform has presented new emoji reactions that could include: crying (sad), shocked (awesome), laughing … Continue reading Twitter Reactions: Yay or Nay?

A Simple Guide to Email Marketing

Email marketing is more than receiving sale coupons and random newsletters. It’s another form of direct, digital marketing that uses e-mail to promote your brand’s products and services while maintaining a relationship with your customers. It can be a powerful way to connect with your community and customers – if done right. With so many marketing tools that help us do the same, what can … Continue reading A Simple Guide to Email Marketing

YouTube To Tax International Creators

It’s official: YouTube’s coming for international creators. The giant long-form video-based platform will start taxing creators outside the U.S. from June 2021 onwards. The amount will be deducted based on revenue generated from creators enrolled in the YouTube Partner Program who earn money from U.S.-based viewers, i.e. any U.S.-based AdSense, YouTube Premium, Super Chat, Super Stickers, and Channel Memberships will be taxed at U.S. rates. … Continue reading YouTube To Tax International Creators

man sitting in front of microphone and laptop talking

Social Media’s Next Evolution?

Every social media platform started from a simple – and in retrospect, a tad naïve – ideal: to connect people around the world. Over the past two decades, we’ve seen them evolve from simple text and images to text, images, video, live-streaming, and everything in between as they continue striving towards that goal. Nowadays, though, it seems as though we’re going back to basics aka … Continue reading Social Media’s Next Evolution?

TikTok Introduces Two New Features

TikTok lovers now have another reason to celebrate: the short-video platform’s just released two new features – Playlists and Immersive Music Creative Effects. Let’s take a deeper look at them: Playlists This time, it’s TikTok’s turn to take inspiration from another social media platform’s features. In this case, Instagram’s IGTV series, which allow creators to group content into different themes. TikTok’s Playlist feature is also … Continue reading TikTok Introduces Two New Features

mobile phone showing a clubhouse profile on screen

LinkedIn Decides To Take On Clubhouse Too

In early February I wrote about Spaces, Twitter’s competitor to Clubhouse, and it seems that every other social media company has since followed suit. Facebook, Slack, and even Spotify have announced that they’re working on similar products. Although not completely unsurprising, LinkedIn too has confirmed that it has begun work on a social audio-only feature. While this may be bad news for Clubhouse, an app … Continue reading LinkedIn Decides To Take On Clubhouse Too

Why Is Everyone Obsessed With NFTs?

You’ve probably seen one fantastic headline after another in recent days when it comes to NFTs, from people buying memes to artists selling digital artworks for millions of dollars to brands jumping on the bandwagon and releasing “limited edition NFT only” products. It can be overwhelming, especially since each Google search feels like you’re going down a rabbit hole with no end in sight. I … Continue reading Why Is Everyone Obsessed With NFTs?