Happy 10th Birthday Instagram!

Instagram’s become such a background fixture in our lives that it’s easy to take it for granted that it’s always been there. It can be surprising to learn that it is, in fact, only 10 years old. Instagram’s growth has exploded since those early, simpler days. The paltform now has over 1 billion active users and is constantly adding new features or expanding current ones … Continue reading Happy 10th Birthday Instagram!

hand holding a mobile phone showing an instagram account and in the background is a cup of coffee and a small desk plant

Organic vs Paid Posts

You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm i.e. your content isn’t generating enough engagement to merit it being shown to more accounts … Continue reading Organic vs Paid Posts

Unpacking The Social Dilemma

Chances are that you’ve seen a lot of posts and articles recently about The Social Dilemma, the latest documentary on social media and its issues. If you haven’t seen it or heard about it, here’s the trailer to give you a quick idea about the Netflix documentary’s premise. It’s not the first of its kind, nor will it be the last. I’ve watched it twice … Continue reading Unpacking The Social Dilemma

We’re Online More Than Ever – And It Shows

We’ve officially adapted to life with COVID-19. People, businesses, and brands have shifted their online and offline behaviours. Online, this means that there’s a slew of trends from challenges to offbeat content to news consumption on social media. It also resulted in greater transparency between brands and their followers because of activism-related events, including supporting frontline workers fighting against the COVID-19 pandemic and Black Lives … Continue reading We’re Online More Than Ever – And It Shows

JOIN THE COOL KIDS ON INSTAGRAM REELS

Now that Instagram Reels has officially arrived to over 50 countries world-wide, people and brands are having fun with the feature in ways that range from silly videos to challenges and everything in between. Want to join in but have no idea where to start? Here are three simple ideas to get you going: Re-use TikTok videos Have a TikTok account? Then this is simple … Continue reading JOIN THE COOL KIDS ON INSTAGRAM REELS

PLANNER, PANTSTER OR ADAPTER?

Digital Marketing can be a tricky thing – do you plan things ahead of time, post whenever you’re in the mood or are somewhere in between? Here’s a quick breakdown: PLANNERS Take their time to research what’s going on in social media or digital marketing Fill notebooks with ideas and how to create content around them Create at least two weeks’ worth of social media … Continue reading PLANNER, PANTSTER OR ADAPTER?

Get Noticed on Instagram!

Instagram’s analytics rewards accounts that show up and are active within the platform. What does that mean? You need to put in the effort to get noticed and grow your community. How? Post Regularly Once a day, twice a day…decide on a schedule and stick with it to get Instagram’s algorithm’s attention. A word of caution: if you decide to upload a higher number of … Continue reading Get Noticed on Instagram!

Want to build your Twitter presence? Try these tips!

If you’re just starting out on Twitter or feel like you’re on a hamster wheel i.e. using up energy but going nowhere then these tips might just help you. I consider this as a companion piece to my previous post where I covered how to create valuable content that resonates. Post Post Post The amount of tips and conflicting advice given about the ideal number … Continue reading Want to build your Twitter presence? Try these tips!