Category: Digital Marketing

Digital Marketing

Instagram’s Shaking Things Up Again

Instagram’s become one of the fastest moving platforms in terms of adding features, removing features, tweaking features…well, you get the picture. The platform recently got people talking again. Curious? Read on! Instagram says its algorithm won’t promote Reels that have a TikTok watermark You’ve probably noticed that a lot of the Insta-Stories you consume have at least one TikTok video. TikTok’s unprecedented popularity seems to … Continue reading Instagram’s Shaking Things Up Again

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Digital Marketing

Four New Features That Twitter Rolled Out Without You Even Noticing

Twitter’s permanent ban of Donald Trump made splashy headlines everywhere but while we were all distracted by the unprecedented move, which resulted in Facebook, Instagram, TikTok, and every other platform on the planet following suit, Twitter quietly rolled out four new features over the past month, ending with Spaces (more below). They range from platform enhancements to combating ‘fake news’ and the dissemination of misinformation … Continue reading Four New Features That Twitter Rolled Out Without You Even Noticing

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Digital Marketing

Spotted: Dominos UAE Vaccination Drive Campaign

We all love pizza, right? The gooey cheese, the fluffy crust, the delicious toppings…I bet you’re hunrgy now, right? I got hungry just typing that sentence. This isn’t a pizza appreciation post, well, sorta. I wanted to share with you something fun that Dominoes UAE launched today: I love the retro vibe of the video and how it invites engagement by making the video seem … Continue reading Spotted: Dominos UAE Vaccination Drive Campaign

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Digital Marketing

YouTube Creators! Check Out These Exciting New Features!

YouTube’s always been a popular platform for video creators and consumers – and now its rolling out a range of new features that its over 2 billion monthly users are going to enjoy. First up – more robust analytics about the most important time in a video’s life cycle: the first 24 hours. This was never available to creators previously, who had to rely on … Continue reading YouTube Creators! Check Out These Exciting New Features!

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Digital Marketing

Major Facebook Revamp Coming To You Soon

Facebook announced a major overhaul for Pages today. Facebook Pages are public accounts used by organisations, public figures, events, etc. to share content, news, and updates. It’s different from personal profiles, which can be set to public or private settings and are usually used by individuals. The changes, which will be rolled out over the coming weeks include: a more streamlined layout, dedicated Pages news … Continue reading Major Facebook Revamp Coming To You Soon

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Digital Marketing

Google Pilots New Video Search Feature

We’ve all gotten used to seeing short videos aka Google Stories pop up as part of Google’s search results whenever we search for anything. In fact, it feels odd not to see a video result, as though there’s something missing. Now, those video results may potentially compete with social media posts, specifically Instagram and TikTok videos. These may appear in their own dedicated carousel search … Continue reading Google Pilots New Video Search Feature

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Digital Marketing

Organic vs Paid Posts

You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm i.e. your content isn’t generating enough engagement to merit it being shown to more accounts … Continue reading Organic vs Paid Posts

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Digital Marketing

JOIN THE COOL KIDS ON INSTAGRAM REELS

Now that Instagram Reels has officially arrived to over 50 countries world-wide, people and brands are having fun with the feature in ways that range from silly videos to challenges and everything in between. Want to join in but have no idea where to start? Here are three simple ideas to get you going: Re-use TikTok videos Have a TikTok account? Then this is simple … Continue reading JOIN THE COOL KIDS ON INSTAGRAM REELS

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Digital Marketing

PLANNER, PANTSTER OR ADAPTER?

Digital Marketing can be a tricky thing – do you plan things ahead of time, post whenever you’re in the mood or are somewhere in between? Here’s a quick breakdown: PLANNERS Take their time to research what’s going on in social media or digital marketing Fill notebooks with ideas and how to create content around them Create at least two weeks’ worth of social media … Continue reading PLANNER, PANTSTER OR ADAPTER?

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Digital Marketing

Get Noticed on Instagram!

Instagram’s analytics rewards accounts that show up and are active within the platform. What does that mean? You need to put in the effort to get noticed and grow your community. How? Post Regularly Once a day, twice a day…decide on a schedule and stick with it to get Instagram’s algorithm’s attention. A word of caution: if you decide to upload a higher number of … Continue reading Get Noticed on Instagram!

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