5 Tips for Going Live on Social Media

Going Live is a great way to get instant attention!

But have you ever found yourself in this dilemma whenever you think about going live on social media?

“What should I do before going live?”

“But, I’m camera shy…”

“I don’t know what to talk about…”

That’s where our handy tips come in!⁠ Believe it or not, there’s a right way and a wrong way to do it⁠. 

Here are some points to keep as a reference the next time you decide to go live.

Let your audience know ahead of time

Before going live, post an announcement on your story and feed to give your audience a heads up about the stream. Include details about the live and constantly remind them until the day of the event.

For extra awareness, cross-post or amplify your announcement on multiple social channels besides the platform you are going live on.

Another great way to inform your audience is by using the Countdown sticker feature on Instagram story can give your audience a clear idea of how many weeks, days, or hours are left before you live. Users also have the option to be notified or reminded when the live event is about to happen.

Rehearse before going live

Yes, lives are supposed to be casual and natural but it’s still better to practice what you want to say and write down topics to guide you through. 

Make sure to cover all your key points by drafting an outline of all the important details, such as facts, call-to-actions, and references you’ll want to cover.

Keep in mind that how you sound is just as important to how things look, so it’s also recommended to test your equipment and devices in advance to ensure a smooth-sailing broadcast.

Interact with your audience

Lives are a great way to connect with your audience on a personal level.

It’s also a time to answer some of their questions and find out what they expect to see from your content.

The more you broadcast live sessions on social media, the more you’ll become familiar with the usernames of the audience who keep tuning in to your streams over and over again. 

These users deserve a special shout-out on or during the next live to make them feel acknowledged and let them know how awesome they are for watching! 

This will make them even more connected to you as a brand or individual and get them coming back for more.

Invite other professionals, friends, employees, and more to join the live

If you’re not sure about going live alone, it’s always fun and engaging to have more people during your live stream.

Having other guests can boost conversations and gather different perspectives.

Plus, it can also drive their audience to your live and potentially check out your profile if they find the content interesting. This is especially effective with gaining new followers and reaching another influential individual’s audience that has a similar niche to yours. 

Set a time that’s comfortable for your audience 

It’s important to know when your audience is available online.

For instance, it’s probably not ideal to go live during the evening hours where most are probably asleep. 

It can be helpful to find out where most of your audience’s time zones are. You can even ask them what time and day works best for the majority of them by creating an interactive poll or Q&A.

If some viewers missed your live, make sure they can still replay it later on.

Live streams and broadcasts are proven to be yet another effective tool for reaching, connecting, and engaging with your audience on social media. Make sure to grab the opportunity to leverage these tips for a successful live session!

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