Beirut Blast: One Month Later

It’s been a month since a massive shock wave destroyed most of the Lebanese capital, triggered by an explosion of over 2,700 tonnes of ammonium nitrate. Rescue teams, non-governmental groups (NGOs), healthcare workers, and volunteers working tirelessly to help victims and those displaced by the blast. Last Thursday (September 3), there was a glimmer of hope when a specially trained dog from a Chilean rescue team alerted … Continue reading Beirut Blast: One Month Later

“IT’S ALL IN ASHES”

The creators of the last music video shot in Beirut before last week’s horrific blast destroyed most of the city spoke to me about their ‘love letter’ to Lebanon’s capital and how they’re mourning the loss of everything that made it so vibrant. JULY 16, 2020: CELEBRATING SUMMER Friends Roy Sabbagh and Amro Jabri were in a celebratory mood. They had just released their music … Continue reading “IT’S ALL IN ASHES”

Twitter Hints At Subscription Model

There have been mixed reactions since it was revealed that Twitter is exploring a subscription-based model. Some corners of the platform cheered the news while others bemoaned that this could be the end of free and easy access to information and conversations. It all started when news broke of a new job listing that revealed Twitter’s new internal team, codenamed “Gryphon,” that is “building a subscription … Continue reading Twitter Hints At Subscription Model

Is this start of TikTok’s end?

India’s ban of TikTok last week cause quite a stir across the world. The social media platform allows users to upload short, entertaining videos set to music. Owned by ByteDance, a Beijing-based tech company, TikTok’s popularity has exploded over the past year with a spike of users signing up as a result of the COVID-19 pandemic. To date, it has been downloaded more than 2 … Continue reading Is this start of TikTok’s end?

Instagram addict? Check out these three new features!

There’s been a flurry of social media announcements recently, some exciting; some potentially troubling. The platforms in the news: Instagram, Twitter, TikTok, and Byte. I’m going to focus on each one separately – starting with Instagram since it’s got not one, not two but three updates coming soon! Reels In 2016, Instagram made news when it launched Stories as a direct competitor to Snapchat. It … Continue reading Instagram addict? Check out these three new features!

The Quarantine Reading Renaissance

Quarantine has disrupted our lives in many ways to the point where it seems as though we’ve entered the predicted “new normal” phase. One thing that book lovers, me included, have done to deal with this is to turn to our beloved books from treasured favourites to newly discovered tales – whether fictional or not – to finally tackling the ever-growing pile of To Be … Continue reading The Quarantine Reading Renaissance

Emerging Social Media Trends

Quarantine’s turned all of our lives upside-down. It’s also flipped our social media habits on their heads and impacted the way we use each platform. Since I’m a Twitter and Instagram user, I’m going to stick to my observation about these platforms. Feel free to add your impressions / observations on any other platform. TWITTER Despite having the opportunity to write posts that are 280 … Continue reading Emerging Social Media Trends

Feel like an impostor? You’re not alone

impostor syndrome noun the persistent inability to believe that one’s success is deserved or has been legitimately achieved as a result of one’s own efforts or skills. Oxford Dictionary I’ve struggled with this my entire career, hell, I still sometimes feel it when comparing myself to what peers have done since going into quarantine. It’s counter-productive, toxic, and certainly not something that we need right … Continue reading Feel like an impostor? You’re not alone

My first Digital Marketing Tips Sheet

I stepped out of my comfort zone today. I created a tips sheet of my favourite resources as well as some topics people can use on social media. It was compiled based on my insta-stories poll. I was blown away that so many people were interested in MY advice and tips. Here’s the sheet, I hope that you’ll find it useful – please let me … Continue reading My first Digital Marketing Tips Sheet

Digital Marketing During COVID-19

Social media users (which, if we’re being honest is most of us) tend to be a rather curious bunch. We’ve taken it for granted that platforms such as Facebook, Twitter, Instagram, and now TikTok, have become a natural extension of our lives that not being on any of the platforms – whether as users or consumers – causes phantom FOMO (Fear of Missing Out). It’s … Continue reading Digital Marketing During COVID-19