Instagram’s Unrelenting Updates

Meta — Instagram’s parent company — had its share price take a massive plummet this February. Zuckerberg attributes a large part of this to the astronomical rise of TikTok so, in a bid to rebound from it, Instagram’s been making almost constant changes to be able to challenge TikTok’s growing popularity. This is particularly true with a great amount of attention invested into Instagram Reels, … Continue reading Instagram’s Unrelenting Updates

Instagram’s Been Busy (Again)

Instagram remained active as ever in May, rolling out updates and new features across its platform. Feeling overwhelmed? I’ve got you – here’s everything you may have missed this month! Fullscreen Video as Home While they say that imitation is the greatest form of flattery, Instagram might be taking it too far. In yet another attempt to challenge TikTok’s monopoly over the Reels format, Instagram … Continue reading Instagram’s Been Busy (Again)

All the TikTok Updates You Need To Know

Early this year, TikTok experienced massive updates to keep itself competitive with other social media platforms. To help you understand what exactly has changed, I’ve compiled all of its updates from the first three months of 2022 in one convenient – but long – article! The Repost Option Ever wanted to share a TikTok that resonated with you? Well, you might be able to soon! … Continue reading All the TikTok Updates You Need To Know

Level Up Your 2022 Instagram Game

Getting ready to step up your Instagram game in 2022? Here’s a roundup of the latest news and features that the platform’s released over the last couple of months to keep in mind! There’s a lot to get through so feel free to bookmark this article so you can refer back to it as much as you’d like. Link Sticker Now Available for Everyone Instagram … Continue reading Level Up Your 2022 Instagram Game

So…what’s a metaverse anyway?

Metaverse this, Metaverse that…unless you’ve been somewhere with no internet activity, chances are you’ve seen articles, blogs, social media posts, and news stories about Facebook’s transformation *ahem*, ascension into Meta. As in, an all-powerful digital world where people can do everything they do in real life, only with Virtual Reality headsets and other fun stuff. It feels like we’re in the early days of Ready … Continue reading So…what’s a metaverse anyway?

Facebook Reels, you mean Instagram Reels? Oh wait, you mean TikTok – right?

They often say, “Imitation is the sincerest form of flattery”. Facebook has now launched a Reels feature for its US-based – a whopping 250 million people. This new feature has notably popped up once TikTok announced crossing one billion users on their platform. Seems a little convenient doesn’t it? Well, it is. This is part of an ongoing pattern that is more identified with Instagram … Continue reading Facebook Reels, you mean Instagram Reels? Oh wait, you mean TikTok – right?

Instagram Save Worthy Series: Recommendations

We all love a good recommendation. From life hacks to how to live a healthier life to book recommendations… the sky’s the limit!⁠ Creating evergreen content is a great way to increase your Instagram saves, and recommendation posts are one of them. It’s also a great tactic to get noticed as an individual or brand, especially if your content can help someone and make them … Continue reading Instagram Save Worthy Series: Recommendations

Instagram Save Worthy Series: Tutorials

In the fast-paced world of Instagram, brands and creators can never simply assume that the audience will see their post more than once.  Our last blog post in our Save Worthy Series tackled tips as one of the types of content that users on Instagram save. People love learning new tips and tricks, especially those that help them make their lives easier.⁠ So a great … Continue reading Instagram Save Worthy Series: Tutorials

Why Tone of Voice Matters

The way a brand sounds is just as important as the way it looks.⁠ It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound⁠. ⁠So, how can you be sure that you’re giving people the correct impression of your brand?⁠ ⁠Three words: tone of voice What is Tone of … Continue reading Why Tone of Voice Matters