Here’s a fun fact: Saves are the new Likes! Scrolling through the Discovery Page and you find a particular insight that you like? Save! Came across an image that might be helpful for your next content? Save! Of course, Instagram Saves are nothing new, but with the platform trying to test out the removal of likes, other metrics are being considered to determine the performance … Continue reading ‘Save Worthy’ Posts
Speak and you shall be heard! Twitter has been listening to its users. Over time, the favourite micro-blogging social media platform has been getting feedback from users about the lack of power features that meet their needs. Well, change is about to come because the platform is about to give the people what they are looking for through Twitter Blue. What is Twitter Blue? Twitter … Continue reading Twitter Launches Premium Subscription: Twitter Blue!
Raise your hand if you’ve struggled with trying to explain your role as a Social Media Manager or Professional! In hindsight, handling digital platforms may look simple, but managing a brand’s social media goes beyond posting a pretty picture on Instagram and calling it a day. Common misconceptions about Social Media Marketing may mislead many brands and businesses into thinking that having an online presence … Continue reading A Guide to Social Media Marketing
Behind every successful brand’s visually pleasing content, catchy captions, and kick-ass community management is a more subtle yet impactful element known as the Brand Persona. It is the vital set of human characteristics such as personality traits, values, and attitudes that a brand identifies with to establish a solid relationship with the audience. Think of it as a person, character, or idea that people get … Continue reading Figure Out Your Brand Persona in Five Steps
Look out Twitter users! The internet’s favourite microblogging style social platform might be following Facebook’s footsteps by adding new emoji reactions on tweets. According to TechCrunch, Twitter has been surveying its users about this possible update for the past couple of months. Based on the screenshots a Twitter user shared, the platform has presented new emoji reactions that could include: crying (sad), shocked (awesome), laughing … Continue reading Twitter Reactions: Yay or Nay?
They say that your first impression counts. This couldn’t be any truer to brands since first impressions can be made only once, but the impact is long-lasting! This is why choosing the right colour for your brand is equally important as having a logo because it presents your brand’s persona. Think about your favourite colour(s) or those of your favourite brand(s). How do they make … Continue reading How To Pick Your Brand’s Colour?
Congratulations, Social Media Marketers! Our lives are about to become easier. Jk, not really (we wish). However, our tasks on LinkedIn has been made a little bit more manageable. All thanks to the social media platform releasing new features that claim to help social media managers on LinkedIn with target audience reach, brand community growth, and analytics measurement. Check out LinkedIn’s several new tools and … Continue reading New LinkedIn Features Alert: Boost Organic Posts, Promote Events and Utilize Management Tools
SEO sounds complicated but it’s actually very simple. If you find yourself asking “What is SEO?”, “Does it matter for my business?”, “Can I just get by without it?” amongst other daunting questions, then you’ve come to the right place! What is SEO? SEO, short for Search Engine Optimization, is the process of enhancing your website’s visibility on organic search engine results which, in … Continue reading Why Invest in SEO?
Brands, Businesses, and Marketers… meet Snapchat’s Public Profiles for Business! Public Profiles for Businesses is Snapchat’s newly launched feature to give brands of all sizes a free, permanent home on the app to house all of your unique content and provide you access to features such as building a following, selling products, and managing your profile – all from one place. What are its features? … Continue reading Need a brand boost? Check out Snapchat’s Public Profiles for Businesses
Not too long ago, when someone hears the term “Mobile Marketing”, the first thing that usually came to mind was “Text Message Marketing” as advertising through mobile phones could only go as far as sending text messages to consumers. But what is Mobile Marketing, really? It is a direct marketing technique used to reach potential customers and promote your brand through their mobile devices. As … Continue reading All You Need To Know About Mobile Marketing
