SEO sounds complicated but it’s actually very simple.
If you find yourself asking “What is SEO?”, “Does it matter for my business?”, “Can I just get by without it?” amongst other daunting questions, then you’ve come to the right place!
What is SEO?
SEO, short for Search Engine Optimization, is the process of enhancing your website’s visibility on organic search engine results which, in turn, increases quality and quantity traffic.
In other words, it’s basically a technique that helps your brand become more easily discoverable online.
So, why should small businesses invest in SEO?
Builds brand awareness and boosts credibility
Let’s be honest, we rarely click to the second page of a Google search.
Making it to the first page of organic search results creates a positive impression which encourages more visitors to your website. With many users trusting search engines, being on one of the top spots tells them that your brand’s website or platform is a credible source.
In fact, the higher you rank on the first page, the more likely your site will generate clicks, leads, and traffic.
SEO has become essential as it maintains fairness between competitors in the search results. This tool not only rewards sites that make the effort to appeal and reach visitors, whether through keywords or content, but also reduces the ability to manipulate these results as much as possible.
SEO traffic is high-quality traffic
High-quality traffic is the kind of traffic that is relevant to the target customer you’re trying to reach.
Knowing that your traffic comes from SEO, it shows that your website attracts visitors who are most likely:
- Interest in your content
- More likely to convert
- Looking for your products and services
This can lead to higher conversions, increased engagement across different channels, and sales coming from online sources.
High-quality traffic is often a result of using relevant keywords modified according to the target audience, their demographic, location, and more. It’s also making sure that your site or content appears whenever or wherever your customers are searching.
It sustains your business in the long run
It takes time to bear the fruits of SEO, but once you have mastered it, the results are definitely sweet.
SEO is a purpose-driven journey that cannot be rushed for instantaneous yet unsustainable results. Slowly but surely, businesses need to strategize and dive deep into the market.
In most cases, it takes some trial and error before you can finally find that sweet spot of reaching the specific and ideal audience for your niche. Once this has been established, this makes it easier to reach the people who are ready to buy, interact, work or invest in your business, which can be very rewarding.
Are you set with investing in SEO for your business? Here are 5 ways to create an SEO-friendly website:
- Minimize hiccups that slow down your website’s loading speed
- Create high-quality, relevant content that includes images and videos
- Optimize meta description to encourage clicks
- A clean, minimal website that resonates with your brand person
In a world dominated by digital keywords, brands need to make sure that they stand out amongst the competition. SEO helps brands appear trustworthy, gain better results and be more sustainable from a business perspective.
There’s no doubt why it has become the go-to digital investment for many businesses to give that boost that they need; it’s also a great reason why it is one of the key tools that many digital marketers try to master!
The world of SEO is indeed quite complex and ever-evolving, but with basic understanding and smart execution; it can make all the difference.