Get ready for the holiday season by learning about the best way to create your digital marketing campaign Continue reading Are you ready for the holiday season?
Instagram’s become such a background fixture in our lives that it’s easy to take it for granted that it’s always been there. It can be surprising to learn that it is, in fact, only 10 years old. Instagram’s growth has exploded since those early, simpler days. The paltform now has over 1 billion active users and is constantly adding new features or expanding current ones … Continue reading Happy 10th Birthday Instagram!
Have you heard about Shiny Object Syndrome? Chances are that you’ve been exposed to it while scrolling through your social media feed. According to Entrepreneur magazine: “It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For … Continue reading Shiny Object Syndrome: What Is It & How To Avoid It
We’ve officially adapted to life with COVID-19. People, businesses, and brands have shifted their online and offline behaviours. Online, this means that there’s a slew of trends from challenges to offbeat content to news consumption on social media. It also resulted in greater transparency between brands and their followers because of activism-related events, including supporting frontline workers fighting against the COVID-19 pandemic and Black Lives … Continue reading We’re Online More Than Ever – And It Shows
Now that Instagram Reels has officially arrived to over 50 countries world-wide, people and brands are having fun with the feature in ways that range from silly videos to challenges and everything in between. Want to join in but have no idea where to start? Here are three simple ideas to get you going: Re-use TikTok videos Have a TikTok account? Then this is simple … Continue reading JOIN THE COOL KIDS ON INSTAGRAM REELS
Instagram’s analytics rewards accounts that show up and are active within the platform. What does that mean? You need to put in the effort to get noticed and grow your community. How? Post Regularly Once a day, twice a day…decide on a schedule and stick with it to get Instagram’s algorithm’s attention. A word of caution: if you decide to upload a higher number of … Continue reading Get Noticed on Instagram!
If you’re just starting out on Twitter or feel like you’re on a hamster wheel i.e. using up energy but going nowhere then these tips might just help you. I consider this as a companion piece to my previous post where I covered how to create valuable content that resonates. Post Post Post The amount of tips and conflicting advice given about the ideal number … Continue reading Want to build your Twitter presence? Try these tips!
Tell me if either of these sound familiar: Scenario A You don’t focus on your social media accounts; posting randomly or irregularly, often with an image or quote card that you hurriedly put together when you realise it’s been ages since your followers have heard from you. Then you wonder why you’re barely getting any engagement, if any. Scenario B You post regularly, using high … Continue reading Stop Posting Into The Void
Unsure about how to get started on social media? Want to level up your content? Then read on! HAVE A TOPIC LIST Create a list that has up to five subjects that you can rotate among so you’ll never run out of content. Here’s my suggested list: expertise (professional, personal or both), lifestyle (such as your hobbies), your aspirations/goals and what you’re doing to achieve … Continue reading 3 simple steps to uplift your social media account today
There’s been a flurry of social media announcements recently, some exciting; some potentially troubling. The platforms in the news: Instagram, Twitter, TikTok, and Byte. I’m going to focus on each one separately – starting with Instagram since it’s got not one, not two but three updates coming soon! Reels In 2016, Instagram made news when it launched Stories as a direct competitor to Snapchat. It … Continue reading Instagram addict? Check out these three new features!