Every Update YouTube’s Rolling Out in 2021

According to hubspot, video creation and consumption is expected to hit a new level this year with 86% of businesses using video as a marketing tool, a very slight increase from 85% in 2020. At first glance, this is somewhat an obvious fact, given that we’re mostly still stuck indoors due to the pandemic and so are watching different screens for a record number of … Continue reading Every Update YouTube’s Rolling Out in 2021

Instagram’s Shaking Things Up Again

Instagram’s become one of the fastest moving platforms in terms of adding features, removing features, tweaking features…well, you get the picture. The platform recently got people talking again. Curious? Read on! Instagram says its algorithm won’t promote Reels that have a TikTok watermark You’ve probably noticed that a lot of the Insta-Stories you consume have at least one TikTok video. TikTok’s unprecedented popularity seems to … Continue reading Instagram’s Shaking Things Up Again

Four New Features That Twitter Rolled Out Without You Even Noticing

Twitter’s permanent ban of Donald Trump made splashy headlines everywhere but while we were all distracted by the unprecedented move, which resulted in Facebook, Instagram, TikTok, and every other platform on the planet following suit, Twitter quietly rolled out four new features over the past month, ending with Spaces (more below). They range from platform enhancements to combating ‘fake news’ and the dissemination of misinformation … Continue reading Four New Features That Twitter Rolled Out Without You Even Noticing

Google Pilots New Video Search Feature

We’ve all gotten used to seeing short videos aka Google Stories pop up as part of Google’s search results whenever we search for anything. In fact, it feels odd not to see a video result, as though there’s something missing. Now, those video results may potentially compete with social media posts, specifically Instagram and TikTok videos. These may appear in their own dedicated carousel search … Continue reading Google Pilots New Video Search Feature

Happy 10th Birthday Instagram!

Instagram’s become such a background fixture in our lives that it’s easy to take it for granted that it’s always been there. It can be surprising to learn that it is, in fact, only 10 years old. Instagram’s growth has exploded since those early, simpler days. The paltform now has over 1 billion active users and is constantly adding new features or expanding current ones … Continue reading Happy 10th Birthday Instagram!

Shiny Object Syndrome: What Is It & How To Avoid It

Have you heard about Shiny Object Syndrome? Chances are that you’ve been exposed to it while scrolling through your social media feed. According to Entrepreneur magazine: “It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For … Continue reading Shiny Object Syndrome: What Is It & How To Avoid It

We’re Online More Than Ever – And It Shows

We’ve officially adapted to life with COVID-19. People, businesses, and brands have shifted their online and offline behaviours. Online, this means that there’s a slew of trends from challenges to offbeat content to news consumption on social media. It also resulted in greater transparency between brands and their followers because of activism-related events, including supporting frontline workers fighting against the COVID-19 pandemic and Black Lives … Continue reading We’re Online More Than Ever – And It Shows

JOIN THE COOL KIDS ON INSTAGRAM REELS

Now that Instagram Reels has officially arrived to over 50 countries world-wide, people and brands are having fun with the feature in ways that range from silly videos to challenges and everything in between. Want to join in but have no idea where to start? Here are three simple ideas to get you going: Re-use TikTok videos Have a TikTok account? Then this is simple … Continue reading JOIN THE COOL KIDS ON INSTAGRAM REELS

Get Noticed on Instagram!

Instagram’s analytics rewards accounts that show up and are active within the platform. What does that mean? You need to put in the effort to get noticed and grow your community. How? Post Regularly Once a day, twice a day…decide on a schedule and stick with it to get Instagram’s algorithm’s attention. A word of caution: if you decide to upload a higher number of … Continue reading Get Noticed on Instagram!