hand holding a mobile phone showing an instagram account and in the background is a cup of coffee and a small desk plant

Organic vs Paid Posts

You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm i.e. your content isn’t generating enough engagement to merit it being shown to more accounts … Continue reading Organic vs Paid Posts

Kick-start lasting change

Tip of the week: Pick up ‘Atomic Habits’ by James Clear if you’re looking for something full of a-ha moments starting from Chapter 1. Literally. I’ve just started the audiobook and the key takeaways so far: 💥 Patience and Compounding. It takes time to start seeing results so we need to be patient. It’s also important to set easy, micro goals that can be achievable … Continue reading Kick-start lasting change

Reflections in Kindness

Quarantine life is a double-edged sword. I’m a natural introvert so I’m very comfortable with having a home-based routine. The problem is having enough work to keep me distracted so that the dark clouds are forced back. I’ve worked on a few projects over the past four month. While each project was fun, motivating, and fulfilling in its own way, the fact that I haven’t … Continue reading Reflections in Kindness

Emerging Social Media Trends

Quarantine’s turned all of our lives upside-down. It’s also flipped our social media habits on their heads and impacted the way we use each platform. Since I’m a Twitter and Instagram user, I’m going to stick to my observation about these platforms. Feel free to add your impressions / observations on any other platform. TWITTER Despite having the opportunity to write posts that are 280 … Continue reading Emerging Social Media Trends

Digital Marketing During COVID-19

Social media users (which, if we’re being honest is most of us) tend to be a rather curious bunch. We’ve taken it for granted that platforms such as Facebook, Twitter, Instagram, and now TikTok, have become a natural extension of our lives that not being on any of the platforms – whether as users or consumers – causes phantom FOMO (Fear of Missing Out). It’s … Continue reading Digital Marketing During COVID-19