So…what’s a metaverse anyway?

Metaverse this, Metaverse that…unless you’ve been somewhere with no internet activity, chances are you’ve seen articles, blogs, social media posts, and news stories about Facebook’s transformation *ahem*, ascension into Meta. As in, an all-powerful digital world where people can do everything they do in real life, only with Virtual Reality headsets and other fun stuff. It feels like we’re in the early days of Ready … Continue reading So…what’s a metaverse anyway?

Facebook Reels, you mean Instagram Reels? Oh wait, you mean TikTok – right?

They often say, “Imitation is the sincerest form of flattery”. Facebook has now launched a Reels feature for its US-based – a whopping 250 million people. This new feature has notably popped up once TikTok announced crossing one billion users on their platform. Seems a little convenient doesn’t it? Well, it is. This is part of an ongoing pattern that is more identified with Instagram … Continue reading Facebook Reels, you mean Instagram Reels? Oh wait, you mean TikTok – right?

How to Grow Your Followers: Keep a Post in Advance

Pizza is great and all, but have you ever tried not stressing about anything because you’ve got your content covered for at least the next two weeks? Seriously! If you’re managing a social media account, then you know that there’s nothing more freeing than blocking an hour or so each week to scheduling your content and then relaxing in the knowledge that your posts will … Continue reading How to Grow Your Followers: Keep a Post in Advance

Instagram Save Worthy Series: Recommendations

We all love a good recommendation. From life hacks to how to live a healthier life to book recommendations… the sky’s the limit!⁠ Creating evergreen content is a great way to increase your Instagram saves, and recommendation posts are one of them. It’s also a great tactic to get noticed as an individual or brand, especially if your content can help someone and make them … Continue reading Instagram Save Worthy Series: Recommendations

Instagram Save Worthy Series: Inspiration

I bet you’ve seen at least five posts today with inspirational quotes or visuals. There’s a reason why they’re so popular – they give you a small boost for minimal effort⁠! ⁠Why are they useful? Well, inspirational posts are more than just content fillers. It’s another way to emphasize your brand persona to your target audience. If they’re really well done or resonate with your … Continue reading Instagram Save Worthy Series: Inspiration

Instagram Save Worthy Series: Tutorials

In the fast-paced world of Instagram, brands and creators can never simply assume that the audience will see their post more than once.  Our last blog post in our Save Worthy Series tackled tips as one of the types of content that users on Instagram save. People love learning new tips and tricks, especially those that help them make their lives easier.⁠ So a great … Continue reading Instagram Save Worthy Series: Tutorials

Why Tone of Voice Matters

The way a brand sounds is just as important as the way it looks.⁠ It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound⁠. ⁠So, how can you be sure that you’re giving people the correct impression of your brand?⁠ ⁠Three words: tone of voice What is Tone of … Continue reading Why Tone of Voice Matters

Why Use LinkedIn For Your Business

Running a business can be tough. What if we told you that there is a place online that specifically allows you to grow your business by networking with other entrepreneurs, professionals, and even consumers? Sounds familiar? It is none other than the world’s largest professional network on the internet, LinkedIn. First, what exactly is LinkedIn? It’s a business social media platform for professionals who are … Continue reading Why Use LinkedIn For Your Business

‘Save Worthy’ Posts

Here’s a fun fact: Saves are the new Likes! Scrolling through the Discovery Page and you find a particular insight that you like? Save! Came across an image that might be helpful for your next content? Save! Of course, Instagram Saves are nothing new, but with the platform trying to test out the removal of likes, other metrics are being considered to determine the performance … Continue reading ‘Save Worthy’ Posts

A Guide to Social Media Marketing

Raise your hand if you’ve struggled with trying to explain your role as a Social Media Manager or Professional! In hindsight, handling digital platforms may look simple, but managing a brand’s social media goes beyond posting a pretty picture on Instagram and calling it a day. Common misconceptions about Social Media Marketing may mislead many brands and businesses into thinking that having an online presence … Continue reading A Guide to Social Media Marketing