Going Live is a great way to get instant attention! But have you ever found yourself in this dilemma whenever you think about going live on social media? “What should I do before going live?” “But, I’m camera shy…” “I don’t know what to talk about…” That’s where our handy tips come in! Believe it or not, there’s a right way and a wrong … Continue reading 5 Tips for Going Live on Social Media
In the fast-paced world of Instagram, brands and creators can never simply assume that the audience will see their post more than once. Our last blog post in our Save Worthy Series tackled tips as one of the types of content that users on Instagram save. People love learning new tips and tricks, especially those that help them make their lives easier. So a great … Continue reading Instagram Save Worthy Series: Tutorials
Instagram Reels are growing! The app’s video feed has finally launched Ads across the globe, after a successful test in select countries. Of course, it’s not exactly a surprise that Instagram is finding more ways to incorporate ads into the app and earn revenue. Especially with TikTok being ahead of the game and the fact that the Head of Instagram has openly expressed the platform … Continue reading Instagram Finally Rolls Out Reels Ads
The way a brand sounds is just as important as the way it looks. It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound. So, how can you be sure that you’re giving people the correct impression of your brand? Three words: tone of voice What is Tone of … Continue reading Why Tone of Voice Matters
Raise your hand if you’ve struggled with trying to explain your role as a Social Media Manager or Professional! In hindsight, handling digital platforms may look simple, but managing a brand’s social media goes beyond posting a pretty picture on Instagram and calling it a day. Common misconceptions about Social Media Marketing may mislead many brands and businesses into thinking that having an online presence … Continue reading A Guide to Social Media Marketing
Behind every successful brand’s visually pleasing content, catchy captions, and kick-ass community management is a more subtle yet impactful element known as the Brand Persona. It is the vital set of human characteristics such as personality traits, values, and attitudes that a brand identifies with to establish a solid relationship with the audience. Think of it as a person, character, or idea that people get … Continue reading Figure Out Your Brand Persona in Five Steps
Look out Twitter users! The internet’s favourite microblogging style social platform might be following Facebook’s footsteps by adding new emoji reactions on tweets. According to TechCrunch, Twitter has been surveying its users about this possible update for the past couple of months. Based on the screenshots a Twitter user shared, the platform has presented new emoji reactions that could include: crying (sad), shocked (awesome), laughing … Continue reading Twitter Reactions: Yay or Nay?
They say that your first impression counts. This couldn’t be any truer to brands since first impressions can be made only once, but the impact is long-lasting! This is why choosing the right colour for your brand is equally important as having a logo because it presents your brand’s persona. Think about your favourite colour(s) or those of your favourite brand(s). How do they make … Continue reading How To Pick Your Brand’s Colour?
Congratulations, Social Media Marketers! Our lives are about to become easier. Jk, not really (we wish). However, our tasks on LinkedIn has been made a little bit more manageable. All thanks to the social media platform releasing new features that claim to help social media managers on LinkedIn with target audience reach, brand community growth, and analytics measurement. Check out LinkedIn’s several new tools and … Continue reading New LinkedIn Features Alert: Boost Organic Posts, Promote Events and Utilize Management Tools
SEO sounds complicated but it’s actually very simple. If you find yourself asking “What is SEO?”, “Does it matter for my business?”, “Can I just get by without it?” amongst other daunting questions, then you’ve come to the right place! What is SEO? SEO, short for Search Engine Optimization, is the process of enhancing your website’s visibility on organic search engine results which, in … Continue reading Why Invest in SEO?
