Every social media platform started from a simple – and in retrospect, a tad naïve – ideal: to connect people around the world. Over the past two decades, we’ve seen them evolve from simple text and images to text, images, video, live-streaming, and everything in between as they continue striving towards that goal. Nowadays, though, it seems as though we’re going back to basics aka … Continue reading Social Media’s Next Evolution?
Do you remember when QR codes seemed to be practically everywhere? You couldn’t walk down a street, pick up something in a supermarket, open a magazine, visit a festival or exhibition…well, you get the idea. Then suddenly, they disappeared in almost the same speed as they originally appeared. Now, it seems that they’re making a quiet comeback – quiet until last week anyway. Over 1,500 … Continue reading Are QR Codes Coming Back?
Ramadan 2021 trends and insights for your social media and digital marketing plans Continue reading Ramadan 2021 Social Media Trends
TikTok lovers now have another reason to celebrate: the short-video platform’s just released two new features – Playlists and Immersive Music Creative Effects. Let’s take a deeper look at them: Playlists This time, it’s TikTok’s turn to take inspiration from another social media platform’s features. In this case, Instagram’s IGTV series, which allow creators to group content into different themes. TikTok’s Playlist feature is also … Continue reading TikTok Introduces Two New Features
In early February I wrote about Spaces, Twitter’s competitor to Clubhouse, and it seems that every other social media company has since followed suit. Facebook, Slack, and even Spotify have announced that they’re working on similar products. Although not completely unsurprising, LinkedIn too has confirmed that it has begun work on a social audio-only feature. While this may be bad news for Clubhouse, an app … Continue reading LinkedIn Decides To Take On Clubhouse Too
You’ve probably seen one fantastic headline after another in recent days when it comes to NFTs, from people buying memes to artists selling digital artworks for millions of dollars to brands jumping on the bandwagon and releasing “limited edition NFT only” products. It can be overwhelming, especially since each Google search feels like you’re going down a rabbit hole with no end in sight. I … Continue reading Why Is Everyone Obsessed With NFTs?
International Women’s Day was a couple days ago, and as expected, social media was filled with a mix of posts from individuals, organisations, and brands that shared either generic greetings ( “Happy International Women’s Day!”) , fun/silly content (“tag the best woman in your life!”), educational content (“how women shaped history”), meaningless statements (“we pledge to give more women a seat at the table”). One … Continue reading Burger King’s Whopping Fail
The streaming giant’s rolling out a feature called “Fast Laughs” that provides a feed of comedic clips from Netflix’s catalog of films, shows, and stand-up specials as it enters the fight against TikTok, alongside multiple social media and digital platforms. It’s currently only available on the iOS version of its app in select countries, where it’s accessible from the bottom navigation menu on its own … Continue reading Get Ready To Rumble: Netflix vs TikTok
According to hubspot, video creation and consumption is expected to hit a new level this year with 86% of businesses using video as a marketing tool, a very slight increase from 85% in 2020. At first glance, this is somewhat an obvious fact, given that we’re mostly still stuck indoors due to the pandemic and so are watching different screens for a record number of … Continue reading Every Update YouTube’s Rolling Out in 2021
It doesn’t seem like TikTok is going to slow down anytime soon. In fact, I wouldn’t be surprised if it overtakes Instagram and even Facebook in the next few years. The platform’s most recent positive boost came from the smashing success of Ratatouille: The TikTok Musical, a crowdsourced, parody musical that went from being a fun, silly video posted by American elementary school teacher named … Continue reading TikTok Community Updates
