TikTok lovers now have another reason to celebrate: the short-video platform’s just released two new features – Playlists and Immersive Music Creative Effects.
Let’s take a deeper look at them:
Playlists
This time, it’s TikTok’s turn to take inspiration from another social media platform’s features. In this case, Instagram’s IGTV series, which allow creators to group content into different themes.
TikTok’s Playlist feature is also a great way for people to quickly discover a creator’s content instead of scrolling through their page to find a specific video.
Once created, TikTok Playlists are available right beneath a user’s TikTok bio, making them super easy to find — exactly like Instagram’s ‘Highlights’ feature – making them perfect for driving traffic and boosting engagement.
Excited to create your very first Playlist today?
Here are some handy steps, courtesy of Later:
Step #1: Make sure you have a Business or Creator TikTok account.
Step #2: Tap the “Me” icon on the main navigation menu and head to your profile.
Step #3: Tap the “Sort videos into playlists” prompt under your videos tab (if available).
Step #4: Add a title for your playlist (up to 15 characters long).
Step #5: Select which videos to add to your curated playlist collection.
NOTE: Only public videos can be added to a playlist, and can only live in one playlist at a time. If you set a video to private it will be removed from your playlist.
Step #6: Once you’ve picked what videos will reside in your playlist, decide on the order your videos will appear.
Immersive Music Creative Effects
According to TikTok’s offical blog: “The new effects are powered by real-time and interactive music processing technologies. The result is visual movements and transitions that move synchronously to the beat of any song from TikTok’s sounds library.”
Six new effects will be making their debut on the platform: Music Visualizer, Music Machine, Delayed Beats, Text Beats, Solid Beats, and Mirror Beats.
Check them out:
As TikTok continues to push the limits of creativity for even the most casual of users, it’s quite evident that this is a platform that’s here to stay, no matter what its ‘rivals’ might try to do to compete.
In the end, though, it’s all just a big game of catch-up. Only time will tell if we’ll still have different platforms that we can explore or if they’ll slowly become one big company that has a monopoly on all social media content creation and publishing.