The way a brand sounds is just as important as the way it looks. It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound. So, how can you be sure that you’re giving people the correct impression of your brand? Three words: tone of voice What is Tone of … Continue reading Why Tone of Voice Matters
Share what you love with the community and get paid for it! No, this is not clickbait. Instagram just announced its new affiliate programme to provide revenue options for creators on the platform. Instagram will start testing a native affiliate tool in June that allows select creators to recommend products available by tagging products from the brands they work with or use and get rewarded … Continue reading Instagram kicks off its Affiliate Programme
Here’s a fun fact: Saves are the new Likes! Scrolling through the Discovery Page and you find a particular insight that you like? Save! Came across an image that might be helpful for your next content? Save! Of course, Instagram Saves are nothing new, but with the platform trying to test out the removal of likes, other metrics are being considered to determine the performance … Continue reading ‘Save Worthy’ Posts
Speak and you shall be heard! Twitter has been listening to its users. Over time, the favourite micro-blogging social media platform has been getting feedback from users about the lack of power features that meet their needs. Well, change is about to come because the platform is about to give the people what they are looking for through Twitter Blue. What is Twitter Blue? Twitter … Continue reading Twitter Launches Premium Subscription: Twitter Blue!
Look out Twitter users! The internet’s favourite microblogging style social platform might be following Facebook’s footsteps by adding new emoji reactions on tweets. According to TechCrunch, Twitter has been surveying its users about this possible update for the past couple of months. Based on the screenshots a Twitter user shared, the platform has presented new emoji reactions that could include: crying (sad), shocked (awesome), laughing … Continue reading Twitter Reactions: Yay or Nay?
Congratulations, Social Media Marketers! Our lives are about to become easier. Jk, not really (we wish). However, our tasks on LinkedIn has been made a little bit more manageable. All thanks to the social media platform releasing new features that claim to help social media managers on LinkedIn with target audience reach, brand community growth, and analytics measurement. Check out LinkedIn’s several new tools and … Continue reading New LinkedIn Features Alert: Boost Organic Posts, Promote Events and Utilize Management Tools
SEO sounds complicated but it’s actually very simple. If you find yourself asking “What is SEO?”, “Does it matter for my business?”, “Can I just get by without it?” amongst other daunting questions, then you’ve come to the right place! What is SEO? SEO, short for Search Engine Optimization, is the process of enhancing your website’s visibility on organic search engine results which, in … Continue reading Why Invest in SEO?
Brands, Businesses, and Marketers… meet Snapchat’s Public Profiles for Business! Public Profiles for Businesses is Snapchat’s newly launched feature to give brands of all sizes a free, permanent home on the app to house all of your unique content and provide you access to features such as building a following, selling products, and managing your profile – all from one place. What are its features? … Continue reading Need a brand boost? Check out Snapchat’s Public Profiles for Businesses
Look out TikTok, looks like another platform is hopping on the short-form video content trend! Snapchat has always been that platform known for being the first to come up with Stories, the photos or videos that you post to your live Stories feed that people can view as often as they want within 24 hours. Back then, the platform had its golden moment when it … Continue reading Snapchat’s Spotlight Arrives in MENA
Crazy filters, trendy music, hashtag challenges, and more… TikTok almost has it all! But out of all the features, text-to-speech became a classic favourite amongst users in the platform. The text-to-speech feature was released in December 2020. What started out as something used to improve accessibility on TikTok’s videos became an essential addition to many creators’ content as it can be used to add humour … Continue reading TikTok Has a New Text-To-Speech Voice and Users Said “No”
