Instagram Introduces New Insights for Reels and Live

Insights have been an integral part of social media for Creators and Brands alike, so it’s huge news that Instagram has finally rolled out access to new insights that will help users evaluate the performance of their content on the platform! Based on feedback from creators and businesses, Instagram is launching insights for Reels and Live, and this is what you will find: Reels Insights … Continue reading Instagram Introduces New Insights for Reels and Live

Social Media Platforms are Stepping up Their Community Protection

Yes, Social Media is fun. Communicating with friends and families, connecting with like-minded individuals, and keeping up with crazy trends. What’s not to like? Behind what seems to be all fun and games, serious things such as abuse, misinformation, bullying, and such happen on a daily basis- especially in the comments section! Of course, this is no secret and we all know for sure that … Continue reading Social Media Platforms are Stepping up Their Community Protection

Partner Up! Instagram Collab is here

Creators of the ‘gram, this one’s for you! Instagram is testing out “Collab”, a new feature that can enable users to post collaborative content through the main feed and Reels. Seeing collaborations being a trendy and successful tactic for content creators to create amazing content while reaching a wider audience has led the social media platform to take the step towards making its platform more … Continue reading Partner Up! Instagram Collab is here

Instagram kicks off its Affiliate Programme

Share what you love with the community and get paid for it! No, this is not clickbait. Instagram just announced its new affiliate programme to provide revenue options for creators on the platform. Instagram will start testing a native affiliate tool in June that allows select creators to recommend products available by tagging products from the brands they work with or use and get rewarded … Continue reading Instagram kicks off its Affiliate Programme

Happy 10th Birthday Instagram!

Instagram’s become such a background fixture in our lives that it’s easy to take it for granted that it’s always been there. It can be surprising to learn that it is, in fact, only 10 years old. Instagram’s growth has exploded since those early, simpler days. The paltform now has over 1 billion active users and is constantly adding new features or expanding current ones … Continue reading Happy 10th Birthday Instagram!

hand holding a mobile phone showing an instagram account and in the background is a cup of coffee and a small desk plant

Organic vs Paid Posts

You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm i.e. your content isn’t generating enough engagement to merit it being shown to more accounts … Continue reading Organic vs Paid Posts

JOIN THE COOL KIDS ON INSTAGRAM REELS

Now that Instagram Reels has officially arrived to over 50 countries world-wide, people and brands are having fun with the feature in ways that range from silly videos to challenges and everything in between. Want to join in but have no idea where to start? Here are three simple ideas to get you going: Re-use TikTok videos Have a TikTok account? Then this is simple … Continue reading JOIN THE COOL KIDS ON INSTAGRAM REELS

Instagram’s Done It Again – New Feature Alert

Instagram’s done it again – it’s silently rolled out a new feature – this time it’s an update to its “Instagram Shopping”, which was originally launched in 2018 . The platform’s risking user fatigue since this comes hot on the heels of other recent feature announcements that I’ve highlighted in an earlier blog post. I came across news about this on Twitter where users expressed … Continue reading Instagram’s Done It Again – New Feature Alert

Instagram addict? Check out these three new features!

There’s been a flurry of social media announcements recently, some exciting; some potentially troubling. The platforms in the news: Instagram, Twitter, TikTok, and Byte. I’m going to focus on each one separately – starting with Instagram since it’s got not one, not two but three updates coming soon! Reels In 2016, Instagram made news when it launched Stories as a direct competitor to Snapchat. It … Continue reading Instagram addict? Check out these three new features!