How to Grow Your Followers: Keep a Post in Advance

Pizza is great and all, but have you ever tried not stressing about anything because you’ve got your content covered for at least the next two weeks? Seriously! If you’re managing a social media account, then you know that there’s nothing more freeing than blocking an hour or so each week to scheduling your content and then relaxing in the knowledge that your posts will … Continue reading How to Grow Your Followers: Keep a Post in Advance

TikTok Marketing Tips For Businesses

TikTok’s popularity as a social media darling isn’t going away anytime soon if its expanded features are any indication. The video-based platform’s announced a series of new tools and features that businesses and brands can utilize to increase awareness and meet any goals set from sales to growing followers. Here’s a quick breakdown: “TikTok Made Me Buy It” You’ve probably seen this phrase thrown around … Continue reading TikTok Marketing Tips For Businesses

Why Tone of Voice Matters

The way a brand sounds is just as important as the way it looks.⁠ It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound⁠. ⁠So, how can you be sure that you’re giving people the correct impression of your brand?⁠ ⁠Three words: tone of voice What is Tone of … Continue reading Why Tone of Voice Matters

A Guide to Social Media Marketing

Raise your hand if you’ve struggled with trying to explain your role as a Social Media Manager or Professional! In hindsight, handling digital platforms may look simple, but managing a brand’s social media goes beyond posting a pretty picture on Instagram and calling it a day. Common misconceptions about Social Media Marketing may mislead many brands and businesses into thinking that having an online presence … Continue reading A Guide to Social Media Marketing

Figure Out Your Brand Persona in Five Steps

Behind every successful brand’s visually pleasing content, catchy captions, and kick-ass community management is a more subtle yet impactful element known as the Brand Persona. It is the vital set of human characteristics such as personality traits, values, and attitudes that a brand identifies with to establish a solid relationship with the audience. Think of it as a person, character, or idea that people get … Continue reading Figure Out Your Brand Persona in Five Steps

hand holding a mobile phone showing twitter account

Twitter Reactions: Yay or Nay?

Look out Twitter users! The internet’s favourite microblogging style social platform might be following Facebook’s footsteps by adding new emoji reactions on tweets. According to TechCrunch, Twitter has been surveying its users about this possible update for the past couple of months. Based on the screenshots a Twitter user shared, the platform has presented new emoji reactions that could include: crying (sad), shocked (awesome), laughing … Continue reading Twitter Reactions: Yay or Nay?

All You Need To Know About Mobile Marketing

Not too long ago, when someone hears the term “Mobile Marketing”, the first thing that usually came to mind was “Text Message Marketing” as advertising through mobile phones could only go as far as sending text messages to consumers. But what is Mobile Marketing, really? It is a direct marketing technique used to reach potential customers and promote your brand through their mobile devices. As … Continue reading All You Need To Know About Mobile Marketing

man sitting in front of microphone and laptop talking

Social Media’s Next Evolution?

Every social media platform started from a simple – and in retrospect, a tad naïve – ideal: to connect people around the world. Over the past two decades, we’ve seen them evolve from simple text and images to text, images, video, live-streaming, and everything in between as they continue striving towards that goal. Nowadays, though, it seems as though we’re going back to basics aka … Continue reading Social Media’s Next Evolution?

Shiny Object Syndrome: What Is It & How To Avoid It

Have you heard about Shiny Object Syndrome? Chances are that you’ve been exposed to it while scrolling through your social media feed. According to Entrepreneur magazine: “It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For … Continue reading Shiny Object Syndrome: What Is It & How To Avoid It