Category: social media

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Twitter Hints At Subscription Model

There have been mixed reactions since it was revealed that Twitter is exploring a subscription-based model. Some corners of the platform cheered the news while others bemoaned that this could be the end of free and easy access to information and conversations. It all started when news broke of a new job listing that revealed Twitter’s new internal team, codenamed “Gryphon,” that is “building a subscription … Continue reading Twitter Hints At Subscription Model

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Article

Is this start of TikTok’s end?

India’s ban of TikTok last week cause quite a stir across the world. The social media platform allows users to upload short, entertaining videos set to music. Owned by ByteDance, a Beijing-based tech company, TikTok’s popularity has exploded over the past year with a spike of users signing up as a result of the COVID-19 pandemic. To date, it has been downloaded more than 2 … Continue reading Is this start of TikTok’s end?

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Article

Instagram addict? Check out these three new features!

There’s been a flurry of social media announcements recently, some exciting; some potentially troubling. The platforms in the news: Instagram, Twitter, TikTok, and Byte. I’m going to focus on each one separately – starting with Instagram since it’s got not one, not two but three updates coming soon! Reels In 2016, Instagram made news when it launched Stories as a direct competitor to Snapchat. It … Continue reading Instagram addict? Check out these three new features!

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Digital Marketing

Emerging Social Media Trends

Quarantine’s turned all of our lives upside-down. It’s also flipped our social media habits on their heads and impacted the way we use each platform. Since I’m a Twitter and Instagram user, I’m going to stick to my observation about these platforms. Feel free to add your impressions / observations on any other platform. TWITTER Despite having the opportunity to write posts that are 280 … Continue reading Emerging Social Media Trends

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Feel like an impostor? You’re not alone

impostor syndrome noun the persistent inability to believe that one’s success is deserved or has been legitimately achieved as a result of one’s own efforts or skills. Oxford Dictionary I’ve struggled with this my entire career, hell, I still sometimes feel it when comparing myself to what peers have done since going into quarantine. It’s counter-productive, toxic, and certainly not something that we need right … Continue reading Feel like an impostor? You’re not alone

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Digital Marketing

My first Digital Marketing Tips Sheet

I stepped out of my comfort zone today. I created a tips sheet of my favourite resources as well as some topics people can use on social media. It was compiled based on my insta-stories poll. I was blown away that so many people were interested in MY advice and tips. Here’s the sheet, I hope that you’ll find it useful – please let me … Continue reading My first Digital Marketing Tips Sheet

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Article

Digital Marketing During COVID-19

Social media users (which, if we’re being honest is most of us) tend to be a rather curious bunch. We’ve taken it for granted that platforms such as Facebook, Twitter, Instagram, and now TikTok, have become a natural extension of our lives that not being on any of the platforms – whether as users or consumers – causes phantom FOMO (Fear of Missing Out). It’s … Continue reading Digital Marketing During COVID-19

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