Email marketing is more than receiving sale coupons and random newsletters. It’s another form of direct, digital marketing that uses e-mail to promote your brand’s products and services while maintaining a relationship with your customers. It can be a powerful way to connect with your community and customers – if done right. With so many marketing tools that help us do the same, what can … Continue reading A Simple Guide to Email Marketing
Crazy filters, trendy music, hashtag challenges, and more… TikTok almost has it all! But out of all the features, text-to-speech became a classic favourite amongst users in the platform. The text-to-speech feature was released in December 2020. What started out as something used to improve accessibility on TikTok’s videos became an essential addition to many creators’ content as it can be used to add humour … Continue reading TikTok Has a New Text-To-Speech Voice and Users Said “No”
It’s official: YouTube’s coming for international creators. The giant long-form video-based platform will start taxing creators outside the U.S. from June 2021 onwards. The amount will be deducted based on revenue generated from creators enrolled in the YouTube Partner Program who earn money from U.S.-based viewers, i.e. any U.S.-based AdSense, YouTube Premium, Super Chat, Super Stickers, and Channel Memberships will be taxed at U.S. rates. … Continue reading YouTube To Tax International Creators
Every social media platform started from a simple – and in retrospect, a tad naïve – ideal: to connect people around the world. Over the past two decades, we’ve seen them evolve from simple text and images to text, images, video, live-streaming, and everything in between as they continue striving towards that goal. Nowadays, though, it seems as though we’re going back to basics aka … Continue reading Social Media’s Next Evolution?
Do you remember when QR codes seemed to be practically everywhere? You couldn’t walk down a street, pick up something in a supermarket, open a magazine, visit a festival or exhibition…well, you get the idea. Then suddenly, they disappeared in almost the same speed as they originally appeared. Now, it seems that they’re making a quiet comeback – quiet until last week anyway. Over 1,500 … Continue reading Are QR Codes Coming Back?
TikTok lovers now have another reason to celebrate: the short-video platform’s just released two new features – Playlists and Immersive Music Creative Effects. Let’s take a deeper look at them: Playlists This time, it’s TikTok’s turn to take inspiration from another social media platform’s features. In this case, Instagram’s IGTV series, which allow creators to group content into different themes. TikTok’s Playlist feature is also … Continue reading TikTok Introduces Two New Features
In early February I wrote about Spaces, Twitter’s competitor to Clubhouse, and it seems that every other social media company has since followed suit. Facebook, Slack, and even Spotify have announced that they’re working on similar products. Although not completely unsurprising, LinkedIn too has confirmed that it has begun work on a social audio-only feature. While this may be bad news for Clubhouse, an app … Continue reading LinkedIn Decides To Take On Clubhouse Too
You’ve probably seen one fantastic headline after another in recent days when it comes to NFTs, from people buying memes to artists selling digital artworks for millions of dollars to brands jumping on the bandwagon and releasing “limited edition NFT only” products. It can be overwhelming, especially since each Google search feels like you’re going down a rabbit hole with no end in sight. I … Continue reading Why Is Everyone Obsessed With NFTs?
International Women’s Day was a couple days ago, and as expected, social media was filled with a mix of posts from individuals, organisations, and brands that shared either generic greetings ( “Happy International Women’s Day!”) , fun/silly content (“tag the best woman in your life!”), educational content (“how women shaped history”), meaningless statements (“we pledge to give more women a seat at the table”). One … Continue reading Burger King’s Whopping Fail
The streaming giant’s rolling out a feature called “Fast Laughs” that provides a feed of comedic clips from Netflix’s catalog of films, shows, and stand-up specials as it enters the fight against TikTok, alongside multiple social media and digital platforms. It’s currently only available on the iOS version of its app in select countries, where it’s accessible from the bottom navigation menu on its own … Continue reading Get Ready To Rumble: Netflix vs TikTok
