SEO sounds complicated but it’s actually very simple. If you find yourself asking “What is SEO?”, “Does it matter for my business?”, “Can I just get by without it?” amongst other daunting questions, then you’ve come to the right place! What is SEO? SEO, short for Search Engine Optimization, is the process of enhancing your website’s visibility on organic search engine results which, in … Continue reading Why Invest in SEO?
Not too long ago, when someone hears the term “Mobile Marketing”, the first thing that usually came to mind was “Text Message Marketing” as advertising through mobile phones could only go as far as sending text messages to consumers. But what is Mobile Marketing, really? It is a direct marketing technique used to reach potential customers and promote your brand through their mobile devices. As … Continue reading All You Need To Know About Mobile Marketing
Email marketing is more than receiving sale coupons and random newsletters. It’s another form of direct, digital marketing that uses e-mail to promote your brand’s products and services while maintaining a relationship with your customers. It can be a powerful way to connect with your community and customers – if done right. With so many marketing tools that help us do the same, what can … Continue reading A Simple Guide to Email Marketing
In early February I wrote about Spaces, Twitter’s competitor to Clubhouse, and it seems that every other social media company has since followed suit. Facebook, Slack, and even Spotify have announced that they’re working on similar products. Although not completely unsurprising, LinkedIn too has confirmed that it has begun work on a social audio-only feature. While this may be bad news for Clubhouse, an app … Continue reading LinkedIn Decides To Take On Clubhouse Too
According to hubspot, video creation and consumption is expected to hit a new level this year with 86% of businesses using video as a marketing tool, a very slight increase from 85% in 2020. At first glance, this is somewhat an obvious fact, given that we’re mostly still stuck indoors due to the pandemic and so are watching different screens for a record number of … Continue reading Every Update YouTube’s Rolling Out in 2021
Instagram’s become one of the fastest moving platforms in terms of adding features, removing features, tweaking features…well, you get the picture. The platform recently got people talking again. Curious? Read on! Instagram says its algorithm won’t promote Reels that have a TikTok watermark You’ve probably noticed that a lot of the Insta-Stories you consume have at least one TikTok video. TikTok’s unprecedented popularity seems to … Continue reading Instagram’s Shaking Things Up Again
Twitter’s permanent ban of Donald Trump made splashy headlines everywhere but while we were all distracted by the unprecedented move, which resulted in Facebook, Instagram, TikTok, and every other platform on the planet following suit, Twitter quietly rolled out four new features over the past month, ending with Spaces (more below). They range from platform enhancements to combating ‘fake news’ and the dissemination of misinformation … Continue reading Four New Features That Twitter Rolled Out Without You Even Noticing
We’ve all gotten used to seeing short videos aka Google Stories pop up as part of Google’s search results whenever we search for anything. In fact, it feels odd not to see a video result, as though there’s something missing. Now, those video results may potentially compete with social media posts, specifically Instagram and TikTok videos. These may appear in their own dedicated carousel search … Continue reading Google Pilots New Video Search Feature
Get ready for the holiday season by learning about the best way to create your digital marketing campaign Continue reading Are you ready for the holiday season?
Instagram’s become such a background fixture in our lives that it’s easy to take it for granted that it’s always been there. It can be surprising to learn that it is, in fact, only 10 years old. Instagram’s growth has exploded since those early, simpler days. The paltform now has over 1 billion active users and is constantly adding new features or expanding current ones … Continue reading Happy 10th Birthday Instagram!
