Facebook Reels, you mean Instagram Reels? Oh wait, you mean TikTok – right?

They often say, “Imitation is the sincerest form of flattery”. Facebook has now launched a Reels feature for its US-based – a whopping 250 million people. This new feature has notably popped up once TikTok announced crossing one billion users on their platform. Seems a little convenient doesn’t it? Well, it is. This is part of an ongoing pattern that is more identified with Instagram … Continue reading Facebook Reels, you mean Instagram Reels? Oh wait, you mean TikTok – right?

How to Grow Your Followers: Keep a Post in Advance

Pizza is great and all, but have you ever tried not stressing about anything because you’ve got your content covered for at least the next two weeks? Seriously! If you’re managing a social media account, then you know that there’s nothing more freeing than blocking an hour or so each week to scheduling your content and then relaxing in the knowledge that your posts will … Continue reading How to Grow Your Followers: Keep a Post in Advance

YouTube Shorts: A New Way to Watch & Share Content

Looks like TikTok can’t take a break. YouTube is about to enter the social game. The online video sharing and social media platform owned by Google announced its newest feature, YouTube Shorts. Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones, which is its competitor to TikTok. An early beta … Continue reading YouTube Shorts: A New Way to Watch & Share Content

Finally! Instagram is rolling desktop posting features

Say it ain’t so! As professionals who have been in the social media game for so long, the day that we have dreamed of has finally arrived. For as long as we can remember, Instagram has solely focused on its app while its desktop version has always sort of been the afterthought. The social media platform has been known to be slow when it comes … Continue reading Finally! Instagram is rolling desktop posting features

Why Tone of Voice Matters

The way a brand sounds is just as important as the way it looks.⁠ It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound⁠. ⁠So, how can you be sure that you’re giving people the correct impression of your brand?⁠ ⁠Three words: tone of voice What is Tone of … Continue reading Why Tone of Voice Matters

‘Save Worthy’ Posts

Here’s a fun fact: Saves are the new Likes! Scrolling through the Discovery Page and you find a particular insight that you like? Save! Came across an image that might be helpful for your next content? Save! Of course, Instagram Saves are nothing new, but with the platform trying to test out the removal of likes, other metrics are being considered to determine the performance … Continue reading ‘Save Worthy’ Posts

How To Pick Your Brand’s Colour?

They say that your first impression counts. This couldn’t be any truer to brands since first impressions can be made only once, but the impact is long-lasting! This is why choosing the right colour for your brand is equally important as having a logo because it presents your brand’s persona. Think about your favourite colour(s) or those of your favourite brand(s)⁠. How do they make … Continue reading How To Pick Your Brand’s Colour?

Why Invest in SEO?

SEO sounds complicated but it’s actually very simple. If you find yourself asking “What is SEO?”, “Does it matter for my business?”, “Can I just get by without it?” amongst other daunting questions, then you’ve come to the right place! ⁠ What is SEO? SEO, short for Search Engine Optimization, is the process of enhancing your website’s visibility on organic search engine results which, in … Continue reading Why Invest in SEO?

TikTok Community Updates

It doesn’t seem like TikTok is going to slow down anytime soon. In fact, I wouldn’t be surprised if it overtakes Instagram and even Facebook in the next few years. The platform’s most recent positive boost came from the smashing success of Ratatouille: The TikTok Musical, a crowdsourced, parody musical that went from being a fun, silly video posted by American elementary school teacher named … Continue reading TikTok Community Updates

Major Facebook Revamp Coming To You Soon

Facebook announced a major overhaul for Pages today. Facebook Pages are public accounts used by organisations, public figures, events, etc. to share content, news, and updates. It’s different from personal profiles, which can be set to public or private settings and are usually used by individuals. The changes, which will be rolled out over the coming weeks include: a more streamlined layout, dedicated Pages news … Continue reading Major Facebook Revamp Coming To You Soon