The way a brand sounds is just as important as the way it looks. It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound. So, how can you be sure that you’re giving people the correct impression of your brand? Three words: tone of voice What is Tone of … Continue reading Why Tone of Voice Matters
Running a business can be tough. What if we told you that there is a place online that specifically allows you to grow your business by networking with other entrepreneurs, professionals, and even consumers? Sounds familiar? It is none other than the world’s largest professional network on the internet, LinkedIn. First, what exactly is LinkedIn? It’s a business social media platform for professionals who are … Continue reading Why Use LinkedIn For Your Business
Share what you love with the community and get paid for it! No, this is not clickbait. Instagram just announced its new affiliate programme to provide revenue options for creators on the platform. Instagram will start testing a native affiliate tool in June that allows select creators to recommend products available by tagging products from the brands they work with or use and get rewarded … Continue reading Instagram kicks off its Affiliate Programme
Here’s a fun fact: Saves are the new Likes! Scrolling through the Discovery Page and you find a particular insight that you like? Save! Came across an image that might be helpful for your next content? Save! Of course, Instagram Saves are nothing new, but with the platform trying to test out the removal of likes, other metrics are being considered to determine the performance … Continue reading ‘Save Worthy’ Posts
Speak and you shall be heard! Twitter has been listening to its users. Over time, the favourite micro-blogging social media platform has been getting feedback from users about the lack of power features that meet their needs. Well, change is about to come because the platform is about to give the people what they are looking for through Twitter Blue. What is Twitter Blue? Twitter … Continue reading Twitter Launches Premium Subscription: Twitter Blue!
Raise your hand if you’ve struggled with trying to explain your role as a Social Media Manager or Professional! In hindsight, handling digital platforms may look simple, but managing a brand’s social media goes beyond posting a pretty picture on Instagram and calling it a day. Common misconceptions about Social Media Marketing may mislead many brands and businesses into thinking that having an online presence … Continue reading A Guide to Social Media Marketing
Behind every successful brand’s visually pleasing content, catchy captions, and kick-ass community management is a more subtle yet impactful element known as the Brand Persona. It is the vital set of human characteristics such as personality traits, values, and attitudes that a brand identifies with to establish a solid relationship with the audience. Think of it as a person, character, or idea that people get … Continue reading Figure Out Your Brand Persona in Five Steps
Look out Twitter users! The internet’s favourite microblogging style social platform might be following Facebook’s footsteps by adding new emoji reactions on tweets. According to TechCrunch, Twitter has been surveying its users about this possible update for the past couple of months. Based on the screenshots a Twitter user shared, the platform has presented new emoji reactions that could include: crying (sad), shocked (awesome), laughing … Continue reading Twitter Reactions: Yay or Nay?
They say that your first impression counts. This couldn’t be any truer to brands since first impressions can be made only once, but the impact is long-lasting! This is why choosing the right colour for your brand is equally important as having a logo because it presents your brand’s persona. Think about your favourite colour(s) or those of your favourite brand(s). How do they make … Continue reading How To Pick Your Brand’s Colour?
Congratulations, Social Media Marketers! Our lives are about to become easier. Jk, not really (we wish). However, our tasks on LinkedIn has been made a little bit more manageable. All thanks to the social media platform releasing new features that claim to help social media managers on LinkedIn with target audience reach, brand community growth, and analytics measurement. Check out LinkedIn’s several new tools and … Continue reading New LinkedIn Features Alert: Boost Organic Posts, Promote Events and Utilize Management Tools
