Running a business can be tough.
What if we told you that there is a place online that specifically allows you to grow your business by networking with other entrepreneurs, professionals, and even consumers?
Sounds familiar? It is none other than the world’s largest professional network on the internet, LinkedIn.
First, what exactly is LinkedIn?
It’s a business social media platform for professionals who are looking to connect, share and learn from other professionals.
It’s like Facebook for your career.
According to Hootsuite, here are some insightful statistics you need to know about the platform:
- LinkedIn has 722 million members
- 55 Million companies are on LinkedIn
- LinkedIn has 15x more content impressions than job postings
- Ad exposure on LinkedIn can increase purchase intent by 33%
So, how will LinkedIn benefit your business?
LinkedIn is no longer just a recruitment platform
When the platform launched back in 2003, the first thing that popped up when you visited their page was the initial promise to make your “professional network faster and more powerful”.
This holds very true to the world we live in today, not just for job seekers but also for businesses as the first place potential customers, clients, investors, and other prospects will go to source information is the internet!
People often visit LinkedIn to learn
LinkedIn is thriving in every direction.
According to the platform, there are 2.9 million groups that can be found in this social network including industry and interest communities, company and university alumni groups, and professional associations.
Whether it’s about the industry on food, retail, art, or even gaming. This is the space where customers and professionals alike come to share ideas and experiences, expand their knowledge, and learn about a certain topic/trend in any field or profession.
It’s one of the most trusted platforms
In fact, LinkedIn has been rated as the number one most trusted platform by Business Insider for three consecutive years!
It became the social media that is driven by professionals in different industries. After their ads were seen on LinkedIn, brands were reportedly perceived to be:
- 50% higher quality
- 92% more professional
- 74% more intelligent
- 59% more respectable
As a result, these businesses got a 10-15% life in short-term sales performance!
Provides brands better reach
With over 700 million users all over the globe, LinkedIn gives brands the opportunity to reach more customers and B2B prospects to customers.
One thing that sets LinkedIn apart from other social media platforms is that it provides great organic reach. Even without any ad spends, your brand’s content can still be very successful thanks to the newsfeed algorithm.
In addition, the social media networking site offers a full suite of in-depth tools to help companies gain relevant visibility and recognition with their most valuable audiences, boasting that 97% of B2B marketers utilize it for their content marketing efforts.
Although LinkedIn does not have as many users as Instagram and Facebook, the platform’s users are specifically business-focused professionals that could open new opportunities for your brand.
In a nutshell, it is one of the most beneficial social networks for businesses to reach out to the professional community, build relationships, establish thought leadership, gain market insights, and improve reputation.