SEO sounds complicated but it’s actually very simple. If you find yourself asking “What is SEO?”, “Does it matter for my business?”, “Can I just get by without it?” amongst other daunting questions, then you’ve come to the right place! What is SEO? SEO, short for Search Engine Optimization, is the process of enhancing your website’s visibility on organic search engine results which, in … Continue reading Why Invest in SEO?
Brands, Businesses, and Marketers… meet Snapchat’s Public Profiles for Business! Public Profiles for Businesses is Snapchat’s newly launched feature to give brands of all sizes a free, permanent home on the app to house all of your unique content and provide you access to features such as building a following, selling products, and managing your profile – all from one place. What are its features? … Continue reading Need a brand boost? Check out Snapchat’s Public Profiles for Businesses
Not too long ago, when someone hears the term “Mobile Marketing”, the first thing that usually came to mind was “Text Message Marketing” as advertising through mobile phones could only go as far as sending text messages to consumers. But what is Mobile Marketing, really? It is a direct marketing technique used to reach potential customers and promote your brand through their mobile devices. As … Continue reading All You Need To Know About Mobile Marketing
Look out TikTok, looks like another platform is hopping on the short-form video content trend! Snapchat has always been that platform known for being the first to come up with Stories, the photos or videos that you post to your live Stories feed that people can view as often as they want within 24 hours. Back then, the platform had its golden moment when it … Continue reading Snapchat’s Spotlight Arrives in MENA
Email marketing is more than receiving sale coupons and random newsletters. It’s another form of direct, digital marketing that uses e-mail to promote your brand’s products and services while maintaining a relationship with your customers. It can be a powerful way to connect with your community and customers – if done right. With so many marketing tools that help us do the same, what can … Continue reading A Simple Guide to Email Marketing
Crazy filters, trendy music, hashtag challenges, and more… TikTok almost has it all! But out of all the features, text-to-speech became a classic favourite amongst users in the platform. The text-to-speech feature was released in December 2020. What started out as something used to improve accessibility on TikTok’s videos became an essential addition to many creators’ content as it can be used to add humour … Continue reading TikTok Has a New Text-To-Speech Voice and Users Said “No”
It’s official: YouTube’s coming for international creators. The giant long-form video-based platform will start taxing creators outside the U.S. from June 2021 onwards. The amount will be deducted based on revenue generated from creators enrolled in the YouTube Partner Program who earn money from U.S.-based viewers, i.e. any U.S.-based AdSense, YouTube Premium, Super Chat, Super Stickers, and Channel Memberships will be taxed at U.S. rates. … Continue reading YouTube To Tax International Creators
Every social media platform started from a simple – and in retrospect, a tad naïve – ideal: to connect people around the world. Over the past two decades, we’ve seen them evolve from simple text and images to text, images, video, live-streaming, and everything in between as they continue striving towards that goal. Nowadays, though, it seems as though we’re going back to basics aka … Continue reading Social Media’s Next Evolution?
Do you remember when QR codes seemed to be practically everywhere? You couldn’t walk down a street, pick up something in a supermarket, open a magazine, visit a festival or exhibition…well, you get the idea. Then suddenly, they disappeared in almost the same speed as they originally appeared. Now, it seems that they’re making a quiet comeback – quiet until last week anyway. Over 1,500 … Continue reading Are QR Codes Coming Back?
Ramadan 2021 trends and insights for your social media and digital marketing plans Continue reading Ramadan 2021 Social Media Trends
