Tag: social media tips

Digital Marketing

All You Need To Know About Mobile Marketing

Not too long ago, when someone hears the term “Mobile Marketing”, the first thing that usually came to mind was “Text Message Marketing” as advertising through mobile phones could only go as far as sending text messages to consumers. But what is Mobile Marketing, really? It is a direct marketing technique used to reach potential customers and promote your brand through their mobile devices. As … Continue reading All You Need To Know About Mobile Marketing

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Digital Marketing

A Simple Guide to Email Marketing

Email marketing is more than receiving sale coupons and random newsletters. It’s another form of direct, digital marketing that uses e-mail to promote your brand’s products and services while maintaining a relationship with your customers. It can be a powerful way to connect with your community and customers – if done right. With so many marketing tools that help us do the same, what can … Continue reading A Simple Guide to Email Marketing

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Digital Marketing

Social Media’s Next Evolution?

Every social media platform started from a simple – and in retrospect, a tad naïve – ideal: to connect people around the world. Over the past two decades, we’ve seen them evolve from simple text and images to text, images, video, live-streaming, and everything in between as they continue striving towards that goal. Nowadays, though, it seems as though we’re going back to basics aka … Continue reading Social Media’s Next Evolution?

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Article

Every Update YouTube’s Rolling Out in 2021

According to hubspot, video creation and consumption is expected to hit a new level this year with 86% of businesses using video as a marketing tool, a very slight increase from 85% in 2020. At first glance, this is somewhat an obvious fact, given that we’re mostly still stuck indoors due to the pandemic and so are watching different screens for a record number of … Continue reading Every Update YouTube’s Rolling Out in 2021

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Happy 10th Birthday Instagram!

Instagram’s become such a background fixture in our lives that it’s easy to take it for granted that it’s always been there. It can be surprising to learn that it is, in fact, only 10 years old. Instagram’s growth has exploded since those early, simpler days. The paltform now has over 1 billion active users and is constantly adding new features or expanding current ones … Continue reading Happy 10th Birthday Instagram!

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Shiny Object Syndrome: What Is It & How To Avoid It

Have you heard about Shiny Object Syndrome? Chances are that you’ve been exposed to it while scrolling through your social media feed. According to Entrepreneur magazine: “It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For … Continue reading Shiny Object Syndrome: What Is It & How To Avoid It

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Article

We’re Online More Than Ever – And It Shows

We’ve officially adapted to life with COVID-19. People, businesses, and brands have shifted their online and offline behaviours. Online, this means that there’s a slew of trends from challenges to offbeat content to news consumption on social media. It also resulted in greater transparency between brands and their followers because of activism-related events, including supporting frontline workers fighting against the COVID-19 pandemic and Black Lives … Continue reading We’re Online More Than Ever – And It Shows

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