Instagram Save Worthy Series: Information

Who doesn’t love learning new things?⁠ It can be about a hobby, news, a random topic, something business-related… anything that enriches your life or those of others and gives you an edge⁠! Posts that contain interesting facts, news, and statistics are a great way to boost your Instagram saves. People are most likely to save educational and informative posts so that they can process the … Continue reading Instagram Save Worthy Series: Information

TikTok Marketing Tips For Businesses

TikTok’s popularity as a social media darling isn’t going away anytime soon if its expanded features are any indication. The video-based platform’s announced a series of new tools and features that businesses and brands can utilize to increase awareness and meet any goals set from sales to growing followers. Here’s a quick breakdown: “TikTok Made Me Buy It” You’ve probably seen this phrase thrown around … Continue reading TikTok Marketing Tips For Businesses

Instagram Save Worthy Series: Inspiration

I bet you’ve seen at least five posts today with inspirational quotes or visuals. There’s a reason why they’re so popular – they give you a small boost for minimal effort⁠! ⁠Why are they useful? Well, inspirational posts are more than just content fillers. It’s another way to emphasize your brand persona to your target audience. If they’re really well done or resonate with your … Continue reading Instagram Save Worthy Series: Inspiration

Instagram Save Worthy Series: Tutorials

In the fast-paced world of Instagram, brands and creators can never simply assume that the audience will see their post more than once.  Our last blog post in our Save Worthy Series tackled tips as one of the types of content that users on Instagram save. People love learning new tips and tricks, especially those that help them make their lives easier.⁠ So a great … Continue reading Instagram Save Worthy Series: Tutorials

Why Tone of Voice Matters

The way a brand sounds is just as important as the way it looks.⁠ It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound⁠. ⁠So, how can you be sure that you’re giving people the correct impression of your brand?⁠ ⁠Three words: tone of voice What is Tone of … Continue reading Why Tone of Voice Matters

Why Use LinkedIn For Your Business

Running a business can be tough. What if we told you that there is a place online that specifically allows you to grow your business by networking with other entrepreneurs, professionals, and even consumers? Sounds familiar? It is none other than the world’s largest professional network on the internet, LinkedIn. First, what exactly is LinkedIn? It’s a business social media platform for professionals who are … Continue reading Why Use LinkedIn For Your Business

A Guide to Social Media Marketing

Raise your hand if you’ve struggled with trying to explain your role as a Social Media Manager or Professional! In hindsight, handling digital platforms may look simple, but managing a brand’s social media goes beyond posting a pretty picture on Instagram and calling it a day. Common misconceptions about Social Media Marketing may mislead many brands and businesses into thinking that having an online presence … Continue reading A Guide to Social Media Marketing

Figure Out Your Brand Persona in Five Steps

Behind every successful brand’s visually pleasing content, catchy captions, and kick-ass community management is a more subtle yet impactful element known as the Brand Persona. It is the vital set of human characteristics such as personality traits, values, and attitudes that a brand identifies with to establish a solid relationship with the audience. Think of it as a person, character, or idea that people get … Continue reading Figure Out Your Brand Persona in Five Steps

How To Pick Your Brand’s Colour?

They say that your first impression counts. This couldn’t be any truer to brands since first impressions can be made only once, but the impact is long-lasting! This is why choosing the right colour for your brand is equally important as having a logo because it presents your brand’s persona. Think about your favourite colour(s) or those of your favourite brand(s)⁠. How do they make … Continue reading How To Pick Your Brand’s Colour?

Why Invest in SEO?

SEO sounds complicated but it’s actually very simple. If you find yourself asking “What is SEO?”, “Does it matter for my business?”, “Can I just get by without it?” amongst other daunting questions, then you’ve come to the right place! ⁠ What is SEO? SEO, short for Search Engine Optimization, is the process of enhancing your website’s visibility on organic search engine results which, in … Continue reading Why Invest in SEO?