Spotted: Dominos UAE Vaccination Drive Campaign

We all love pizza, right? The gooey cheese, the fluffy crust, the delicious toppings…I bet you’re hunrgy now, right? I got hungry just typing that sentence. This isn’t a pizza appreciation post, well, sorta. I wanted to share with you something fun that Dominoes UAE launched today: I love the retro vibe of the video and how it invites engagement by making the video seem … Continue reading Spotted: Dominos UAE Vaccination Drive Campaign

The Quarantine Reading Renaissance

Quarantine has disrupted our lives in many ways to the point where it seems as though we’ve entered the predicted “new normal” phase. One thing that book lovers, me included, have done to deal with this is to turn to our beloved books from treasured favourites to newly discovered tales – whether fictional or not – to finally tackling the ever-growing pile of To Be … Continue reading The Quarantine Reading Renaissance

Emerging Social Media Trends

Quarantine’s turned all of our lives upside-down. It’s also flipped our social media habits on their heads and impacted the way we use each platform. Since I’m a Twitter and Instagram user, I’m going to stick to my observation about these platforms. Feel free to add your impressions / observations on any other platform. TWITTER Despite having the opportunity to write posts that are 280 … Continue reading Emerging Social Media Trends

Feel like an impostor? You’re not alone

impostor syndrome noun the persistent inability to believe that one’s success is deserved or has been legitimately achieved as a result of one’s own efforts or skills. Oxford Dictionary I’ve struggled with this my entire career, hell, I still sometimes feel it when comparing myself to what peers have done since going into quarantine. It’s counter-productive, toxic, and certainly not something that we need right … Continue reading Feel like an impostor? You’re not alone

Digital Marketing During COVID-19

Social media users (which, if we’re being honest is most of us) tend to be a rather curious bunch. We’ve taken it for granted that platforms such as Facebook, Twitter, Instagram, and now TikTok, have become a natural extension of our lives that not being on any of the platforms – whether as users or consumers – causes phantom FOMO (Fear of Missing Out). It’s … Continue reading Digital Marketing During COVID-19

COVID 19, My Notebook, and Me

Like the majority of people, I’ve taken steps to start self-isolating as a precaution against the Coronavirus. It was fun at first, spending most of the time binge-watching Netflix shows that I’d been meaning to catch up on for months but I started getting antsy after a few days. While “spring cleaning” my home as a way to pass the time, I stumbled upon a … Continue reading COVID 19, My Notebook, and Me