Instagram Save Worthy Series: Information

Who doesn’t love learning new things?⁠ It can be about a hobby, news, a random topic, something business-related… anything that enriches your life or those of others and gives you an edge⁠! Posts that contain interesting facts, news, and statistics are a great way to boost your Instagram saves. People are most likely to save educational and informative posts so that they can process the … Continue reading Instagram Save Worthy Series: Information

TikTok Marketing Tips For Businesses

TikTok’s popularity as a social media darling isn’t going away anytime soon if its expanded features are any indication. The video-based platform’s announced a series of new tools and features that businesses and brands can utilize to increase awareness and meet any goals set from sales to growing followers. Here’s a quick breakdown: “TikTok Made Me Buy It” You’ve probably seen this phrase thrown around … Continue reading TikTok Marketing Tips For Businesses

Finally! Instagram is rolling desktop posting features

Say it ain’t so! As professionals who have been in the social media game for so long, the day that we have dreamed of has finally arrived. For as long as we can remember, Instagram has solely focused on its app while its desktop version has always sort of been the afterthought. The social media platform has been known to be slow when it comes … Continue reading Finally! Instagram is rolling desktop posting features

Instagram Save Worthy Series: Inspiration

I bet you’ve seen at least five posts today with inspirational quotes or visuals. There’s a reason why they’re so popular – they give you a small boost for minimal effort⁠! ⁠Why are they useful? Well, inspirational posts are more than just content fillers. It’s another way to emphasize your brand persona to your target audience. If they’re really well done or resonate with your … Continue reading Instagram Save Worthy Series: Inspiration

Instagram Save Worthy Series: Tutorials

In the fast-paced world of Instagram, brands and creators can never simply assume that the audience will see their post more than once.  Our last blog post in our Save Worthy Series tackled tips as one of the types of content that users on Instagram save. People love learning new tips and tricks, especially those that help them make their lives easier.⁠ So a great … Continue reading Instagram Save Worthy Series: Tutorials

Why Tone of Voice Matters

The way a brand sounds is just as important as the way it looks.⁠ It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound⁠. ⁠So, how can you be sure that you’re giving people the correct impression of your brand?⁠ ⁠Three words: tone of voice What is Tone of … Continue reading Why Tone of Voice Matters

Why Use LinkedIn For Your Business

Running a business can be tough. What if we told you that there is a place online that specifically allows you to grow your business by networking with other entrepreneurs, professionals, and even consumers? Sounds familiar? It is none other than the world’s largest professional network on the internet, LinkedIn. First, what exactly is LinkedIn? It’s a business social media platform for professionals who are … Continue reading Why Use LinkedIn For Your Business

Instagram kicks off its Affiliate Programme

Share what you love with the community and get paid for it! No, this is not clickbait. Instagram just announced its new affiliate programme to provide revenue options for creators on the platform. Instagram will start testing a native affiliate tool in June that allows select creators to recommend products available by tagging products from the brands they work with or use and get rewarded … Continue reading Instagram kicks off its Affiliate Programme

‘Save Worthy’ Posts

Here’s a fun fact: Saves are the new Likes! Scrolling through the Discovery Page and you find a particular insight that you like? Save! Came across an image that might be helpful for your next content? Save! Of course, Instagram Saves are nothing new, but with the platform trying to test out the removal of likes, other metrics are being considered to determine the performance … Continue reading ‘Save Worthy’ Posts

Twitter Launches Premium Subscription: Twitter Blue!

Speak and you shall be heard! Twitter has been listening to its users. Over time, the favourite micro-blogging social media platform has been getting feedback from users about the lack of power features that meet their needs.  Well, change is about to come because the platform is about to give the people what they are looking for through Twitter Blue. What is Twitter Blue? Twitter … Continue reading Twitter Launches Premium Subscription: Twitter Blue!